Lunea Skincare

Lunea Skincare — Cinematic Brand Film
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🧠 Challenge

Lunea Skincare was preparing to launch its premium anti-aging serum line in Southeast Asia. Despite having high-quality products and strong R&D credentials, their online presence felt clinical and cold — lacking the emotional appeal needed to compete with luxury international brands.

They wanted a cinematic brand film that would:

🪄 Elevate the brand identity to a luxury positioning

🌍 Resonate with both local and global audiences

📈 Drive engagement and pre-orders during the 30-day launch campaign

Their internal marketing team had strong still photography but lacked the storytelling expertise to translate their scientific narrative into emotional impact.

💡 Solution

VVideo crafted a mini-documentary cinematic brand film that wove together:

✍️ Founder interviews, revealing the personal story behind Lunea

🎥 Cinematic macro shots of ingredients and textures to highlight premium quality

👩‍🦰 Lifestyle scenes showcasing the product in aspirational daily rituals

📲 Vertical social cutdowns for Instagram Reels and TikTok

The key idea was to humanize the science, creating a film that felt elegant, intimate, and modern.

We developed the creative direction and script, and delivered a hero video for their website, plus 5 cutdowns optimized for different social platforms.

🧰 Process
1️⃣ Creative Development

Conducted brand immersion workshops with the marketing team

Built a moodboard and visual direction deck, blending minimalist Japanese skincare aesthetics with warm Filipino tones

Scripted a 90-second emotional arc following “From Nature to You”

2️⃣ Pre-Production

Scouted a luxury studio in Makati with controllable lighting

Cast a professional lifestyle model to embody the brand persona

Prepared detailed shot lists and storyboards

Secured permits and scheduled a 2-day shoot

3️⃣ Production

Shot on Sony FX6 and A7SIII, using macro primes for product textures

Designed cinematic lighting setups with Aputure 600D & soft diffusion

Captured behind-the-scenes footage for future marketing content

Maintained tight shooting schedule using an assistant director + producer

4️⃣ Post-Production

Edited the hero film with a focus on natural pacing and breathing room

Used DaVinci Resolve for color grading to achieve rich, luxurious tones

Added light ambient music and delicate foley to enhance immersion

Exported cutdowns in 9:16 for Reels/TikTok and 1:1 for paid ads

📊 Results
Metric Before Campaign After Launch
Instagram Engagement Rate 2.1% 5.6% (+166%)
Product Waitlist Signups 0 2,500+ in 30 days
Average Watch Time — 78% completion rate on hero film
Influencer Pickups 0 12 organic reposts

“The VVideo team didn’t just create a film — they created a story that people shared. We’ve never had engagement like this.”
— Althea Ramos, Marketing Director, Lunea Skincare

The hero video became the centerpiece of their website and was played at their in-store launch events nationwide. Within 2 weeks, the campaign went viral in beauty communities across TikTok and Instagram.

🧠 Key Takeaways

📝 Emotion-led storytelling transformed a clinical brand into a luxury lifestyle experience.

🧭 A strong creative strategy before production ensured a smooth, cinematic execution.

📈 The combination of hero film + short social cutdowns maximized ROI and reach.

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