Why “Candid Photography Reels” Are Trending Worldwide: The Unstoppable Rise of Authentic Visual Storytelling

Scroll through any social media feed, and you’ll feel it—a subtle but seismic shift. The glossy, airbrushed, perfectly staged photos that once dominated our screens are now sharing space, and often losing it, to a different kind of content. It’s the slight tremor of a hand-held camera, the burst of genuine laughter caught off-guard, the golden-hour light hitting a subject in a perfectly imperfect way. This is the realm of the Candid Photography Reel, a hybrid format that has exploded from a niche aesthetic into a global content phenomenon.

More than just a trend, this movement represents a fundamental re-evaluation of what we value in visual media. It’s a collective craving for authenticity in a digitally saturated world, a rebellion against the sterile and the scripted. By merging the raw, emotional core of candid photography with the dynamic, immersive pace of short-form video reels, creators are tapping into a powerful vein of human connection. This isn't just about capturing an image; it's about capturing a moment—a fleeting, truthful, and emotionally resonant slice of life. From wedding photographers revolutionizing their marketing to travel influencers building deeper engagement, the candid reel is proving to be one of the most effective forms of visual communication today. This deep-dive exploration uncovers the cultural, technological, and psychological forces fueling this worldwide trend and examines why it's more than a passing fad—it's the future of how we tell our stories.

The Psychological Pull: Why Our Brains Love Imperfect Authenticity

At its core, the explosive popularity of Candid Photography Reels isn't a fluke of an algorithm; it's a response to a deep-seated psychological need. For over a decade, social media platforms were curated galleries of our best selves—highlight reels of vacations, achievements, and flawlessly composed moments. This culture of perfection, however, created a psychological toll known as "compare and despair," leading to increased anxiety and feelings of inadequacy.

Candid reels serve as an antidote to this. They leverage several key psychological principles:

• The Pratfall Effect: This psychological phenomenon suggests that people who are perceived as competent become more likable when they show a minor flaw or mistake. In the context of candid reels, the "flaws"—a blurry motion, a genuine snort of laughter, a subject momentarily looking away—make the content and the people in it more relatable and trustworthy. A study explored in Psychology Today confirms that perfection is often perceived as unapproachable, while minor imperfections foster connection.
• Emotional Contagion: Humans are hardwired to mirror the emotions of others. When we watch a reel filled with unfiltered joy, surprised laughter, or tender intimacy, our mirror neurons fire, allowing us to feel a shadow of that same emotion. This visceral, empathetic response is far more potent than the admiration we might feel for a perfectly polished, but emotionally sterile, advertisement.
• The Authenticity Paradox: In a digital world where anything can be faked, we have become hyper-vigilant detectives of authenticity. Candid moments, by their very nature, are difficult to stage perfectly without losing their essence. The slight imperfections in framing, lighting, and composition act as subconscious signals of truthfulness, telling our brains, "This is real, and therefore, it is valuable."

This psychological shift is evident across content genres. For instance, the viral success of wedding speech fails or funny graduation walk bloopers isn't just about humor; it's about the shared, relatable humanity in these unscripted stumbles. Similarly, behind-the-scenes bloopers humanize brands in a way no corporate script ever could, building a level of brand relatability that directly translates to loyalty. The candid reel doesn't ask for our admiration from a distance; it invites us into a shared experience, and our brains are hardwired to accept.

The Technical Catalyst: How Accessible Tech Democratized Cinematic Storytelling

While the desire for authenticity provided the fuel, a concurrent revolution in accessible technology provided the engine. The global surge in Candid Photography Reels would be impossible without the powerful tools that have democratized high-end filmmaking, placing them directly into the pockets and hands of millions of creators.

The Smartphone as a Studio

The most significant technological driver is, without a doubt, the modern smartphone. Today's devices boast multiple lenses, computational photography that can intelligently adjust settings in real-time, and sensors capable of capturing stunning detail in low light. This eliminates the barrier of expensive DSLR or mirrorless cameras for creating compelling visual content. The very nature of smartphones—discreet, always-ready, and non-intrusive—also lends itself perfectly to capturing candid moments that a large, professional rig might spoil.

The AI Editing Revolution

Perhaps the most transformative element is the integration of Artificial Intelligence into editing workflows. The tedious, time-consuming tasks that once required a skilled editor hunched over a desktop for hours can now be accomplished in minutes, or even automatically. This is where platforms and tools are creating massive shifts:

• Automated Editing: Apps can now analyze footage, select the best clips based on composition and subject smiles, and sync them perfectly to a chosen soundtrack. This allows photographers to focus on capturing the moment rather than worrying about the post-production grind.
• AI-Powered Enhancement: Tools for AI cinematic framing can reframe shots for optimal social media dimensions, while AI motion editing can smooth out handheld shake without the sterile "floating" look of traditional stabilization.
• Seamless Workflows: The emergence of AI auto-editing pipelines means a photographer can dump a day's worth of footage and have a series of compelling, shareable reels generated almost instantly, complete with AI-generated captions and smart hashtags.

This technological convergence has lowered the skill floor while raising the quality ceiling. A wedding photographer can now deliver a breathtaking, tear-jerking candid reel from the ceremony to the couple the same night, a feat that was logistically impossible just a few years ago. This instant gratification for both the creator and the audience is a key accelerant of the trend.

The Algorithm's Appetite: How Platform Design Fuels the Trend

Social media platforms are not passive stages; they are active, dynamic engines with their own tastes, dictated by complex algorithms. These algorithms, designed to maximize user engagement and session time, have developed a voracious appetite for Candid Photography Reels. Understanding this symbiotic relationship is key to understanding the trend's velocity and scale.

Platforms like Instagram, TikTok, and YouTube Shorts prioritize content that keeps users scrolling. Candid reels are algorithmically superior for several reasons:

1. High Completion Rates: A story-driven, emotionally engaging candid reel is more likely to be watched all the way to the end. High completion rates are a powerful positive signal to the algorithm, telling it the content is valuable, which leads to greater distribution.
2. Explosive Engagement: Authentic emotion is a primary driver of actions like shares, saves, and comments. A reel capturing a surprise proposal or a funny pet photobomb doesn't just get a "like"; it gets a "OMG! 😍" comment and is shared directly with friends and family. This creates a powerful network effect that the algorithm is designed to reward.
3. The "Viral Loop" of UGC: Candid reels often inspire User-Generated Content (UGC). A trending funny dance challenge or a specific karaoke night format encourages replication. This flood of new, similar content creates a positive feedback loop, cementing the trend within the platform's ecosystem. The algorithm identifies these patterns and actively promotes the format.

Furthermore, platforms are building features specifically for this style of content. Templates that encourage a mix of photos and videos, trending audio clips that evoke nostalgia or emotion, and editing suites integrated directly into the apps all lower the friction for creating candid reels. The success of formats like "day in the life" reels or BTS (Behind the Scenes) videos is no accident; they are perfectly optimized for the algorithmic drivers of modern social platforms. In essence, the algorithm didn't just discover this trend; it is actively cultivating it.

Genre Domination: How Candid Reels Are Reshaping Entire Industries

The candid photography reel is not confined to a single niche. Its versatility and emotional resonance have allowed it to permeate and redefine content strategies across diverse fields, from personal milestones to corporate marketing. Its application is demonstrating that authenticity is a universal language.

Weddings & Milestones

This is the genre where candid reels have had perhaps the most profound impact. The traditional, statically posed wedding album is now complemented—and sometimes even rivaled—by a dynamic, emotional reel set to music. Photographers and videographers are building entire service packages around "same-day edits" or "highlight reels" that are designed for immediate social sharing. Content around proposal bloopers, anniversary surprises, and baby's first cake smash consistently goes viral because they tap into universal emotional experiences.

Travel & Tourism

Gone are the days of generic, sweeping landscape shots. The new travel aesthetic is immersive and personal. Candid reels from drone adventures or funny travel vlogs show the genuine experience—the messy, joyful, and unexpected moments of exploration. Tourism boards and resorts are leveraging this, using AI-powered resort tours that feel more like a friend's personal video diary than a corporate advertisement.

Brand & Corporate Marketing

Perhaps the most surprising adoption has been in the B2B and corporate world. Companies are realizing that polished stock footage and scripted talking heads no longer cut through the noise. Instead, they are using candid reels to build human connection. This includes funny brand skits, office prank reels, and behind-the-scenes bloopers that showcase company culture. Even on LinkedIn, a platform once known for its formal tone, corporate Zoom fail reels and AI-assisted announcement videos are generating massive engagement by adding a layer of relatability to corporate facades.

The Aesthetic Evolution: From Polished to "Perfectly Imperfect"

The rise of the candid reel has ushered in a distinct visual language—a set of aesthetic codes that signal "authenticity" to the viewer. This is not a raw, unedited dump of footage; it is a carefully crafted illusion of effortlessness. Understanding this aesthetic is crucial for any creator looking to master the format.

The "Perfectly Imperfect" aesthetic is characterized by several key elements:

• Kinetic Energy: Intentional, slight camera movement—a pan, a whip transition, a handheld shot—adds dynamism and a sense of "being there." This is a deliberate departure from the locked-down, tripod-stable shots of traditional media.
• Embracing "Flaws": Lens flare, film grain, slight over or underexposure, and soft focus are no longer mistakes; they are stylistic choices that add warmth, texture, and a tactile, vintage feel. Tools for cinematic framing often include filters that emulate these analog imperfections.
• Asymmetry and Negative Space: Unlike the rigid rule-of-thirds composition of classic photography, candid reels often play with asymmetrical balance and generous negative space, creating a more artistic and less structured feel.
• The Photo-to-Video Transition: A hallmark of the genre is the seamless blend of still photography and video. A reel might open with a series of rapidly cut, beautifully composed stills that then "come to life" into video, a technique that leverages the emotional weight of a photograph with the narrative power of motion.

This aesthetic is powerfully demonstrated in genres like luxury real estate videos, where cold, perfect 3D tours are being replaced by cinematic reels that show a home with lived-in warmth. It's the driving force behind the success of funny pet reaction videos, where the shaky, close-up shot makes the moment feel more immediate and real. This aesthetic is a language, and audiences have become fluent in its grammar of authenticity.

The Creator's Playbook: Strategies for Mastering the Candid Reel

Creating a compelling Candid Photography Reel that cuts through the noise requires more than just pointing a camera and shooting. It demands a specific mindset, a tactical approach to storytelling, and a mastery of the tools that can elevate raw footage into shareable art. Here is a strategic playbook for creators, from photographers to brand managers.

1. Cultivate a Candid Mindset: Shoot for Story, Not for Stills

The first step is a mental shift. Instead of thinking in terms of individual, perfect shots, think in sequences and emotions. Your goal is to document a narrative arc. Anticipate key moments, but remain flexible to capture the unexpected, serendipitous events that often become the heart of the story. This approach is what separates a simple compilation from a memorable reel.

2. Master the Technical Triad: Audio, Lighting, and Movement

• Audio is 50% of the Experience: The right soundtrack or the presence of natural sound (laughter, ambient noise, a heartfelt vow) is non-negotiable. Use AI music mashup tools to find unique audio or AI voice cloning for clean narration without a studio.
• Chase the Light, Don't Create It: The candid aesthetic thrives on natural, available light—the golden hour, soft window light, even dramatic shadows. Use artificial light sparingly to augment, not replace, the existing environment.
• Movement as a Narrative Tool: Use camera movement intentionally. A slow push-in can create intimacy, a quick whip pan can convey energy and transition between locations, and a stable handheld shot can make the viewer feel like a participant.

3. Leverage the AI Toolbox for Efficiency and Impact

Smart creators are not purists; they are pragmatists who use every tool at their disposal to enhance their workflow and output.

• Pre-Production: Use AI predictive storyboarding tools to quickly visualize a shot sequence.
• Editing: Rely on AI auto-editing shorts tools to create a first draft, then layer in your creative touch. Utilize AI smart metadata tagging to ensure your reel is discoverable.
• Optimization: Employ AI caption generators to create engaging text overlays and use AI predictive hashtag engines to maximize reach.

By combining this strategic approach with the inherent power of authentic moments, creators can consistently produce Candid Photography Reels that don't just get views—they forge lasting connections and, as seen in cases like AI-powered fashion collaborations or B2B sales reels, drive tangible business results.

The Business of Authenticity: Monetizing the Candid Aesthetic

The ascent of the Candid Photography Reel from a personal passion project to a dominant content format was inevitably followed by its rapid commercialization. What began as an organic movement has matured into a sophisticated ecosystem with clear monetization pathways, transforming how photographers, influencers, and brands generate revenue. The "authenticity" that defines the genre is not just an aesthetic choice; it has become a valuable commercial asset, driving higher conversion rates and fostering deeper customer loyalty than traditional advertising ever could.

The business models built around candid reels are as diverse as the content itself, but they all leverage the unique trust and engagement this format commands.

For Creators: The New Service Economy

Photographers and videographers have experienced a fundamental shift in their service offerings. The standard package no longer consists of just a set of edited JPEGs and a full-length wedding video. It now prominently features "Social Media Reels" or "Same-Day Edits" as a premium, high-value product. Clients, having been conditioned by the viral reels they consume daily, actively seek out creators who can deliver this dynamic, instantly shareable content. The ability to provide a breathtaking, tear-jerking highlight reel within hours of the event is a powerful differentiator that commands higher prices and builds a portfolio that attracts future business. The success of same-day edits trending in both India and the USA demonstrates the global demand for this immediate gratification.

For Brands: The UGC and Influencer Gold Rush

Brands have pivoted hard from high-production-value ad campaigns toward leveraging User-Generated Content (UGC) and influencer collaborations that embody the candid aesthetic. The reason is simple: it works. A Nielsen study on earned media consistently shows that consumers trust recommendations from people like themselves far more than corporate messaging. A candid reel of a real person unboxing a product, incorporating it into their daily life, or reacting genuinely to its features is perceived as a peer recommendation, not an ad.

This has led to the rise of specific campaign types:

• Hashtag Challenges: Brands sponsor a challenge that encourages users to create candid reels using their product, as seen in the hashtag challenge that garnered 100M views in 7 days.
• UGC Mashups: Brands collect the best UGC and compile it into a brand reel, showcasing real customers and building social proof. This taps directly into the growing search trend for UGC mashup videos.
• Influencer "Day in the Life": Instead of a scripted ad, brands partner with influencers for a "day in the life" reel that seamlessly integrates the product into authentic-looking moments.

Platform Monetization and The Attention Marketplace

For individual creators, platforms have built direct monetization tools that reward the high engagement candid reels generate. YouTube Shorts and TikTok Creator Funds distribute payments based on viewership and performance, making a viral candid reel a direct source of income. Furthermore, the high retention rates of story-driven reels make them prime candidates for mid-roll ads on platforms like YouTube, generating revenue for both the platform and the creator. The entire ecosystem is financially incentivized to produce more of this engaging, authentic content, creating a self-perpetuating cycle of supply and demand where attention is the ultimate currency.

The Global Village Square: Cultural Nuances in a Universal Trend

While the candid reel is a global phenomenon, its expression is not monolithic. It acts as a cultural prism, refracting the universal desire for authenticity through the distinct social norms, traditions, and visual languages of different regions. What resonates in Mumbai may differ from what trends in Tokyo or Buenos Aires, yet the underlying human connection remains the same. Examining these nuances reveals how a global trend adapts to local hearts.

Eastern Aesthetics: Subtlety and Collective Joy

In many East Asian cultures, there is a greater emphasis on subtlety, harmony, and the collective. Candid reels from Japan and South Korea often feature softer color palettes, more restrained emotions, and a focus on the beauty of small, quiet moments—the steam rising from a bowl of ramen, a quiet glance between a couple, the serene atmosphere of a temple. The storytelling is often more implicit. In contrast, content from India and the Philippines is frequently characterized by vibrant colors, high-energy music, and a focus on large, multi-generational family gatherings, reflecting the collective joy of the community. The cultural ceremony reel that went globally viral often finds its roots in these rich, communal celebrations.

Western Directness: Individualism and High Contrast

In North American and European contexts, the candid aesthetic often leans into a more direct, individualistic narrative. The "hero" of the reel is often a single person or couple, and the emotions—be it the dramatic surprise of a proposal or the unrestrained laughter in a office skit—are portrayed with high contrast. The visual style can be grittier, embracing higher contrast and a more pronounced film-grain texture to signal "authenticity."

The Cross-Pollination of Trends

The global nature of social media platforms ensures a constant cross-pollination of these styles. A wedding trend originating in Europe, like the elopement reel, can be adopted and adapted by couples in Southeast Asia. A specific dance challenge from Africa can become a worldwide sensation. This creates a rich, global tapestry of visual storytelling where local traditions are shared on a global stage, fostering a deeper, more nuanced form of cultural exchange. The candid reel, in this sense, has become the modern-day village square, where stories from every corner of the world are shared and celebrated.

Beyond the Hype: The Enduring SEO and Evergreen Value of Candid Content

In the fast-paced world of social media trends, where a viral sound can be forgotten in a week, the Candid Photography Reel stands apart due to its remarkable longevity and evergreen value. Unlike many content fads that burn bright and fade quickly, authentic, emotion-driven moments possess a timeless quality that continues to attract viewers and generate SEO value for months, even years, after they are published. This is the hidden strategic power of the format.

The Evergreen Nature of Human Emotion

The core subjects of the most successful candid reels are fundamental human experiences that never go out of style: love, joy, surprise, humor, and familial bonds. A beautifully shot reel of a wedding vow exchange will resonate with anyone who has ever been in love, regardless of the year. A hilarious pet reaction video is perpetually relatable. This content doesn't become dated. It continues to be discovered through search and recommendations, accruing views and engagement long after its initial posting. This is why festival bloopers and family prank compilations are considered evergreen SEO goldmines.

Search Intent and Discoverability

Candid reels perfectly capture high-intent, long-tail search queries. People don't just search for "wedding"; they search for "funny wedding entrance," "emotional father daughter first look," or "wedding cake fail." By their very nature, candid reels are built around these specific, narrative moments. Optimizing a reel's title, description, and hashtags around these precise keywords makes it highly discoverable to an audience actively seeking that specific content. This aligns perfectly with the principles of AI smart metadata for SEO, where the goal is to match content with user intent at a granular level.

The Compound Effect of a Content Library

For creators and brands, investing in a library of high-quality candid reels is a long-term SEO strategy. Each successful reel is not a one-off post; it's a permanent asset that sits on a platform like YouTube or a blog, continuously attracting organic traffic. Over time, this library creates a powerful compound effect. A photographer who consistently posts anniversary blooper videos and baby and pet reels becomes the go-to destination for that type of content in their local area or niche. The platform's algorithm recognizes this authority and begins to promote their content more aggressively, creating a virtuous cycle of growth. This long-tail, evergreen approach is far more sustainable than chasing every fleeting trend.

The Ethical Lens: Privacy, Consent, and the Price of "Realness"

As the candid reel entrenches itself as a cultural and commercial force, it forces a critical and necessary conversation about the ethics of capturing and distributing "real" moments. The very strength of the format—its authenticity—is also its greatest ethical vulnerability. The pursuit of the perfect, unguarded moment can clash with individual privacy, informed consent, and the right to control one's own image, especially for subjects who are not the primary creators.

The Consent Conundrum in Public and Private Spaces

The line between public documentation and intrusion has become dangerously blurred. Is it ethical to film a stranger's public proposal and post it for millions without their knowledge? What about a child's tantrum in a supermarket or an emotional moment at a funeral? The legal right to film in public does not always align with the ethical responsibility to respect privacy. Creators must develop a personal code of ethics that goes beyond what is legally permissible. The viral nature of proposal fail or photobomb fail reels often comes at the cost of the subject's embarrassment, raising questions about the human cost of our entertainment.

Staged Authenticity and Mental Health

A paradoxical challenge has emerged: the pressure to be "authentic" can itself become a performance. Influencers and everyday users may feel compelled to stage "candid" moments, creating a new form of social pressure. Is a "spontaneous" morning routine reel, shot with perfect lighting and multiple takes, truly candid? This performance of authenticity can be just as mentally taxing as the previous performance of perfection, leading to a new kind of anxiety. Furthermore, for creators who monetize their personal lives, the line between their genuine self and their "brand" can dissolve, potentially impacting their real-world relationships and mental well-being.

Best Practices for the Ethical Creator

Navigating this landscape requires intentionality and respect. Key best practices include:

• Explicit, Informed Consent: Always get clear, unambiguous permission from identifiable individuals before featuring them in a reel, especially in sensitive situations. For events like weddings, this should be outlined in the contract.
• Context is Key: Consider the context of the moment. A joyful celebration is very different from a vulnerable or private situation. When in doubt, err on the side of caution and respect.
• Empower Your Subjects: Give people the right to have content taken down if they become uncomfortable with its public presence. Building a reputation as an ethical creator is a long-term asset.
• Be Transparent About Staging: If a moment is re-enacted or inspired by a real event, transparency with the audience can maintain trust. The label "inspired by a true moment" is more honest than claiming total spontaneity.

As the format evolves, the industry must collectively establish higher ethical standards to ensure that the pursuit of authentic connection does not come at the expense of personal dignity and privacy.

The Future-Proof Format: What's Next for Candid Photography Reels?

The trajectory of the Candid Photography Reel points not to a peak but to a plateau of continued innovation and integration. It is becoming a foundational content format, much like the blog post or the podcast, that will evolve with technology rather than be displaced by it. The future of this trend lies at the intersection of deeper technological integration, new interactive capabilities, and an ever-increasing sophistication in storytelling.

Hyper-Personalization through AI and AR

The next wave will be defined by AI's ability to not just edit, but to co-create and personalize the viewing experience. We are moving towards:

• AI-Generated Narrative Arcs: Tools for AI predictive storyboarding will evolve into AI directors that can analyze raw footage and automatically assemble multiple reel versions tailored to different emotional tones (e.g., "romantic," "epic," "humorous").
• Augmented Reality Overlays: Imagine pointing your phone at a wedding venue and seeing a candid reel from a previous celebration play out over the space. AR will allow candid moments to be anchored to physical locations, creating a layer of shared memory over the real world.
• Dynamic Soundscapes: Beyond a single soundtrack, AI music engines will generate adaptive scores that change based on the viewer's mood or the specific moments in the reel, making each viewing subtly unique.

The Rise of Interactive and Choose-Your-Own-Adventure Reels

Passive viewing will give way to active participation. Platforms will enable features that allow viewers to influence the narrative. This could include:

• Branching Storylines: At key points in a reel, viewers could choose from different camera angles or subsequent moments—like choosing to follow the groom's reaction or the bride's entrance in a wedding reel.
• Interactive Elements: Polls, quizzes, and clickable hotspots embedded within the video will transform viewers from an audience into participants, increasing engagement and watch time. This aligns with the growth of AI interactive fan content.

The Mainstreaming of Immersive Technologies

As VR and spatial computing devices like Apple's Vision Pro become more common, the candid reel will evolve into the "candid experience." Instead of watching a 2D video of a child's first birthday, family members across the globe could don a headset and feel as if they are sitting in the room, experiencing the moment in immersive 3D. The technologies behind AI volumetric capture are the first step towards this future, where the line between recording a memory and preserving a fully realized experience will completely blur.

Conclusion: The Unstoppable Rise of Realness

The global takeover of Candid Photography Reels is a story that transcends algorithms and aesthetics. It is a narrative about a collective human awakening—a widespread desire to see ourselves reflected in media not as idealized avatars, but as complex, emotional, and beautifully imperfect beings. This trend is a correction, a rebalancing of the scales that had tipped too far towards the polished, the curated, and the impersonal.

From its roots in our psychological need for authentic connection, propelled by accessible technology and amplified by algorithmic design, the candid reel has proven to be a remarkably resilient and versatile format. It has reshaped industries, created new business models, and fostered a global exchange of cultural moments. It possesses the rare dual quality of being both instantly impactful and endowed with long-term, evergreen value. While ethical considerations around privacy and consent must remain at the forefront of its evolution, the format's core principle—truthful storytelling—provides its own moral compass.

The future is not a departure from this trend, but a deepening of it. As AI, AR, and immersive technologies mature, they will not replace the need for authentic human moments; they will provide us with more powerful and profound ways to capture, share, and experience them. The Candid Photography Reel is not a fleeting trend on the content calendar. It has become the native visual language of a generation that values realness over perfection, connection over broadcast, and story over spectacle.

Your Story Awaits: A Call to Action

The barrier to entry has never been lower, and the audience has never been more receptive. Whether you are a professional photographer, a brand manager, or simply someone with a story to tell, the tools and the stage are set.

Stop curating. Start connecting. Put down the ring light, step away from the rigid shot list, and embrace the beautiful chaos of the moment. Film the laughter between the poses. Capture the quiet glance, the unexpected stumble, the genuine tear. Use the powerful AI-assisted tools at your disposal not to create a false reality, but to enhance the truth of the story you've captured.

Your most powerful content isn't the one you planned perfectly. It's the one that happened while you were busy living. The world is waiting to see it. Start shooting.