Why virtual human host are LinkedIn trending keyword
Virtual human hosts are revolutionizing corporate comms.
Virtual human hosts are revolutionizing corporate comms.
Scroll through your LinkedIn feed recently, and you’ll notice a subtle but significant shift. Nestled between posts about AI automation and remote work strategies, a new term is gaining remarkable traction: “Virtual Human Hosts.” It’s not just a buzzword confined to tech forums or marketing blogs; it’s becoming a mainstream keyword on the world’s largest professional network. But why? Why is a concept that sounds like science fiction suddenly trending among corporate strategists, HR professionals, and B2B marketers?
The surge of “Virtual Human Hosts” on LinkedIn is not a random occurrence. It is the direct result of a perfect storm brewing at the intersection of technological advancement, shifting consumer expectations, and a fundamental re-evaluation of digital engagement ROI. We are moving beyond static text and even beyond traditional video. The frontier of digital communication is now relational, interactive, and human-centric, even when it's powered by code. A Virtual Human Host is a digitally created, often AI-driven, human-like persona designed to guide, interact with, and assist users in a digital space. Unlike a simple chatbot, these hosts possess realistic appearances, nuanced vocal inflections, and the ability to engage in dynamic, emotionally intelligent conversations.
This isn't about replacing human connection but augmenting it at a scale previously unimaginable. As businesses grapple with the limitations of impersonal digital funnels and the soaring costs of human-led, high-touch engagement, Virtual Human Hosts emerge as a compelling solution. They represent the next evolutionary step in our quest to make digital experiences feel less like transactions and more like interactions. This article delves deep into the core drivers behind this trend, exploring the technological breakthroughs enabling it, the profound business cases fueling its adoption, and the strategic implications for anyone looking to stay ahead in the digital landscape.
At its core, the explosive growth of "Virtual Human Hosts" is not a story about technology first; it's a story about human psychology. For decades, digital communication has been plagued by an "empathy gap." Email, text, and even standard chatbots lack the non-verbal cues—facial expressions, tone of voice, body language—that convey nuance, build trust, and foster genuine connection. This gap leads to misunderstandings, frustrated customers, and low engagement rates. Virtual Human Hosts are engineered specifically to bridge this chasm.
The human brain is hardwired to respond to human faces and voices. This is known as pareidolia—the tendency to see human characteristics in non-human entities. Studies in affective computing have repeatedly shown that users are more receptive, trusting, and engaged with interfaces that present a human-like avatar compared to a text-based interface. A Virtual Human Host taps directly into these innate psychological responses.
"The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it." - Mark Weiser
This quote, often cited in discussions about ubiquitous computing, perfectly frames the role of Virtual Human Hosts. The goal is not to trick users into believing they are talking to a real person, but to make the interaction so natural and intuitive that the technology fades into the background, leaving only the value of the connection.
A critical psychological concept in this domain is the "Uncanny Valley"—the point at which a simulated human becomes so close to realistic, yet not perfectly so, that it creates a sense of unease or revulsion. Early attempts at CGI humans often fell into this valley. However, the current trend in successful Virtual Human Hosts is not necessarily about achieving photorealistic perfection. Many are strategically designed with a slightly stylized or cartoonish aesthetic that sits comfortably on the "safe" side of the valley. This approach maintains relatability without triggering unease, focusing instead on the quality of the interaction.
These hosts build trust through several key psychological mechanisms:
This psychological foundation is why Virtual Human Hosts are outperforming traditional tools in critical areas like corporate onboarding, where making new hires feel welcomed and supported is paramount, and in healthcare communication, where empathy is a core component of patient care. They are not just information delivery systems; they are trust-building engines. This fundamental ability to close the empathy gap is the primary reason the keyword is resonating so deeply on a platform like LinkedIn, where professional trust is the ultimate currency.
The idea of a virtual host is decades old, but its emergence as a practical, scalable business tool is entirely new. This is because the underlying technologies have recently crossed a critical threshold of affordability, quality, and integration. The trend for "Virtual Human Hosts" is, in reality, the surface manifestation of a deep convergence of several revolutionary technologies.
At the core of any Virtual Human Host is a powerful artificial intelligence. The advent of large language models (LLMs) like GPT-4 has been a game-changer. Earlier chatbot interactions were brittle, limited to scripted responses that would break down with unexpected queries. Modern LLMs enable hosts to engage in fluid, context-aware, and meaningful conversations on a nearly unlimited range of topics. This creates the illusion of a conscious, knowledgeable entity.
But the conversation is only one part of the equation. Emotional AI (Affective Computing) allows these hosts to analyze the user's tone, word choice, and even facial expression (via camera) to infer emotional state. This allows the host to respond not just with accurate information, but with appropriate empathy—escalating enthusiasm, offering reassurance, or expressing concern. Coupled with this is the radical improvement in voice synthesis. Platforms like OpenAI's Voice Engine and ElevenLabs can generate speech that includes breaths, natural cadence, and emotional inflection, moving far beyond the robotic monotone of the past. This is crucial for creating a believable and engaging persona, much like how AI lip-sync animation is creating more immersive content on other platforms.
The visual component of the host is equally critical. This is driven by advancements in the gaming and film industries. Real-time rendering engines like Unreal Engine and Unity, which were designed to create immersive video game worlds, are now being used to generate photorealistic human avatars in real-time. This means the host can react instantly without pre-rendered clips, allowing for truly dynamic interactions.
To animate these avatars, companies use a combination of techniques:
The final piece is seamless integration. Cloud computing provides the infrastructure to deliver these complex experiences to any device without requiring powerful local hardware. This technological stack—LLM + Emotional AI + Voice Synthesis + Real-Time Rendering + Cloud—is now mature enough to be productized. As highlighted in resources like the MIT Sloan School's research on Affective Computing, the academic groundwork is now yielding commercial applications. This convergence is what transforms the Virtual Human Host from a cinematic fantasy into a viable tool you can deploy for your next corporate training or sales demo, explaining why tech-savvy professionals on LinkedIn are actively searching for and discussing it.
Psychology and technology provide the "how," but the business case provides the "why." For any trend to gain serious traction on LinkedIn, it must demonstrate clear, measurable value. Virtual Human Hosts are trending because they offer a compelling solution to one of the biggest challenges in modern business: delivering personalized human touch at an infinite scale, all while providing a superior return on investment.
Imagine a single employee who can work 24 hours a day, 7 days a week, never gets tired, can speak every language, and can be instantly replicated to serve millions of customers simultaneously—all while maintaining a consistent, friendly, and knowledgeable demeanor. This is the scalability promise of Virtual Human Hosts. They eliminate the trade-off between reach and personalization. For global companies, this means providing localized, empathetic support to customers in every time zone without the logistical nightmare and cost of staffing a global call center.
This scalability is revolutionizing functions like:
The investment in a Virtual Human Host is not a mere marketing expense; it's an operational efficiency engine. The ROI is measured in several ways:
"We saw a 35% reduction in support ticket volume and a 50% increase in customer satisfaction scores after implementing our virtual host for post-sale onboarding." - A testimonial from a SaaS CEO on LinkedIn.
This kind of result is common. By handling routine, repetitive inquiries, virtual hosts free up human employees to focus on complex, high-value problems that truly require human creativity and judgment. Furthermore, every interaction with a virtual host is a data goldmine. Companies can analyze conversation logs to identify common points of confusion, measure user sentiment, and uncover unmet needs, providing insights that can inform product development, marketing strategy, and customer success initiatives. This data-driven approach to personalization is a theme also seen in the rise of AI-personalized videos. According to a report by Gartner's strategic technology trends, the fusion of AI and user experience is a top priority for CIOs, further validating this business case. When a tool can simultaneously cut costs, increase satisfaction, and provide strategic insights, it's no wonder it becomes a trending keyword among business leaders.
To view Virtual Human Hosts as merely advanced chatbots is to miss the scope of the revolution. The most significant trend is their integration into interactive video and as the central anchors for hybrid and virtual events. This is where the keyword gains its depth and where the future of digital engagement is being written.
Static video is a one-way broadcast. The viewer is a passive consumer. Now, imagine a product demo video where a virtual host pauses to ask you, "Would you like me to go into more detail on the security features?" Your choice, made via click or voice, determines the next segment of the video. This is interactive, branched video narrative, powered by a Virtual Human Host. It transforms marketing and training content from a monologue into a dialogue.
This creates unparalleled engagement metrics. Viewers are no longer just watching; they are participating. They spend more time with the content and have a significantly higher recall of the information because the experience is active, not passive. This principle is at the heart of why interactive video experiences are predicted to redefine SEO. The virtual host becomes the guide through this non-linear journey, making the complex feel simple and the impersonal feel intimately tailored.
The pandemic accelerated the adoption of virtual events, but many suffered from "Zoom fatigue"—a sense of isolation and passivity. Virtual Human Hosts are the antidote. They can serve as the charismatic emcee for a global product launch, guiding the flow of the event, introducing human speakers, and dynamically engaging with the live audience through Q&A sessions.
Their advantages are numerous:
This application turns a virtual event from a mere webinar into an immersive spectacle. It's a logical extension of the techniques used in virtual production in film, now applied to corporate communication. As companies make hybrid work a permanent fixture, the demand for high-quality, engaging virtual events will only grow, and the Virtual Human Host is positioned to be the star of the show. This specific, high-value application is a key driver behind professionals in event management, marketing, and internal communications searching for and discussing this technology on LinkedIn.
Trends emerge in specific contexts for specific reasons. The fact that "Virtual Human Hosts" is gaining momentum on LinkedIn, as opposed to TikTok or Twitter, is highly significant. LinkedIn’s unique ecosystem of professionals, content types, and business objectives creates the ideal environment for this keyword to thrive and gain credibility.
LinkedIn is the network of decision-makers. CEOs, CTOs, CMOs, VPs of HR, and Heads of Sales are all actively using the platform to find solutions to operational challenges. They are not looking for entertainment; they are looking for efficiency, competitive advantage, and ROI. When a Chief Learning Officer sees a case study about how a virtual host reduced onboarding time by 40%, they take note. When a VP of Marketing sees a demo of an interactive video host that doubled lead qualification rates, they search for the term. The platform is a giant, global repository of business pain points, and Virtual Human Hosts are being positioned as a cutting-edge solution.
The content format on LinkedIn also lends itself to this discussion. Long-form articles, detailed case studies, and thoughtful commentary allow for the nuanced explanation this complex topic requires. It’s difficult to explain the convergence of AI and real-time rendering in a 15-second TikTok clip, but a well-written LinkedIn post or article is perfect for it. This aligns with the kind of in-depth storytelling that works in B2B micro-documentaries—substance over flash.
The companies developing this technology are strategically targeting LinkedIn. They are publishing white papers, sharing client testimonials, and posting videos of their hosts in action. This creates a feedback loop: high-quality content from vendors educates the market, which increases searches and discussions, which in turn attracts more vendors to create content. Furthermore, early adopter clients are taking to LinkedIn to boast about their innovative implementations, lending third-party social proof that is far more powerful than any advertisement.
This professional validation is crucial. A trend on Twitter might be seen as faddish; a trend on LinkedIn is often seen as strategic. By becoming a trending keyword on this platform, "Virtual Human Hosts" receives a stamp of business legitimacy. It signals that the technology has moved beyond the lab and into the boardroom, making it a safe and relevant topic for serious professionals to invest their time in understanding. It's part of the same professional discourse that values corporate culture videos as an employer branding weapon—a focus on long-term, strategic assets.
With great power comes great responsibility. As the discussion around Virtual Human Hosts grows on LinkedIn, so does a parallel and equally important conversation about the ethical implications and the critical need for brand-safe implementation. The professionals driving this trend are not just blind enthusiasts; they are thoughtfully considering the pitfalls and establishing best practices.
The primary ethical concern is transparency. Should a company be required to disclose that a user is interacting with an AI? Most ethical frameworks and emerging regulations, like the EU's AI Act, lean toward yes. Best practice is to have the virtual host introduce itself as an AI assistant at the beginning of the interaction. This builds trust and manages user expectations from the outset. Deception can lead to severe brand backlash.
Another major issue is the mitigation of bias. AI models are trained on vast datasets from the internet, which can contain societal biases related to gender, race, and culture. An unchecked virtual host could inadvertently perpetuate these biases through its language or behavior. Companies must invest in rigorous "de-biasing" of their models and continuous monitoring of interactions. Furthermore, maintaining control is essential. The host must be programmed with clear guardrails to prevent it from generating inappropriate, offensive, or factually inaccurate information. It must remain a brand ambassador, not a loose cannon.
The LinkedIn discourse on this topic is evolving into a de facto standards body. Professionals are sharing their frameworks for ethical implementation, which often include:
This mature conversation is what separates a fleeting hype cycle from a sustainable trend. By proactively addressing these ethical challenges on a public forum like LinkedIn, the industry is building the trust necessary for widespread adoption. It demonstrates that the business leaders and technologists involved are not just focused on what is possible, but on what is responsible. This commitment to brand safety and ethical design ensures that the trend for "Virtual Human Hosts" is built on a solid foundation, capable of supporting the significant weight of future growth and integration into the very fabric of how we work and communicate.
This mature conversation is what separates a fleeting hype cycle from a sustainable trend. By proactively addressing these ethical challenges on a public forum like LinkedIn, the industry is building the trust necessary for widespread adoption. It demonstrates that the business leaders and technologists involved are not just focused on what is possible, but on what is responsible. This commitment to brand safety and ethical design ensures that the trend for "Virtual Human Hosts" is built on a solid foundation, capable of supporting the significant weight of future growth and integration into the very fabric of how we work and communicate.
The theoretical potential of Virtual Human Hosts is vast, but their traction on LinkedIn is being fueled by tangible, high-ROI applications that are already being deployed by forward-thinking organizations. The keyword is trending because it is linked to specific, solvable business problems. Let's dissect the primary use cases that are generating the most discussion and case studies on the platform.
Traditional e-learning modules are notoriously passive and often feature a "click-next" mentality that leads to poor knowledge retention. Virtual Human Hosts are transforming this space into an active, Socratic learning environment. Instead of watching a video lecture, a new employee can be greeted by a virtual host who acts as a personal trainer. The host can present a scenario, ask the employee how they would respond, and then provide tailored feedback based on their answer. This is especially powerful for soft skills training, such as handling a difficult customer conversation or navigating internal conflict.
The host can simulate the customer or colleague, allowing the employee to practice in a safe, consequence-free environment. This application directly addresses the limitations of static training videos, a topic explored in depth regarding training videos that increased ROI by 400%. The scalability is unmatched; every employee, regardless of location or time zone, receives the same high-quality, interactive training experience, ensuring consistency in skill development and compliance understanding across the entire organization.
The first 90 days of a customer's journey are critical for reducing churn and building long-term loyalty. A confusing or impersonal onboarding process is a primary reason customers abandon a product. Virtual Human Hosts are being deployed as dedicated onboarding assistants. When a new user signs up for a complex SaaS platform, for instance, a friendly host can pop up, introduce itself, and ask, "What would you like to achieve first?" Based on the response, the host can then guide the user through the specific features most relevant to their goals.
"Our customer onboarding satisfaction scores jumped from 68% to 94% after we introduced 'Ava,' our virtual onboarding host. The reduction in support tickets alone paid for the implementation within six months." — A post from a VP of Customer Success on LinkedIn.
This proactive, guided approach prevents users from feeling lost and overwhelmed. It transforms the onboarding process from a solitary, often frustrating, exploration into a collaborative journey. The host is always available to answer questions, point users to relevant resources, and celebrate their "aha!" moments, creating a positive emotional connection with the brand from the very start, much like the trust-building goals of healthcare promo videos.
In sales, timing is everything. Virtual Human Hosts on company websites can act as ultra-sophisticated, qualifying chatbots. They can engage visitors who are researching products, ask qualifying questions about their company size, challenges, and timeline, and even book a meeting directly on a human sales rep's calendar. The key differentiator from a simple bot is the host's ability to build rapport through natural conversation and empathetic listening, making the visitor more willing to share information.
This use case is particularly popular in B2B marketing discussions on LinkedIn because it directly links marketing activity to sales pipeline. The host never sleeps, capturing leads from different time zones and after-hours researchers that would otherwise be lost. It qualifies leads more effectively by having a true conversation, ensuring that human sales reps only spend their time on the most promising, well-vetted opportunities. This aligns with the strategic shift towards more efficient and targeted marketing funnels, a principle also seen in the use of B2B explainer videos to attract qualified leads.
Understanding the "what" and "why" naturally leads to the "how." For technical decision-makers on LinkedIn, the trend is meaningless without a grasp of the underlying architecture. How does one actually build and deploy a Virtual Human Host? The process is a symphony of integrated systems, and the landscape of solutions ranges from end-to-end platforms to custom-built stacks for maximum flexibility.
A functional Virtual Human Host rests on five interconnected pillars:
Companies can choose from several paths to implementation:
According to a technical deep-dive on the Amazon Web Services blog, the cloud is the great enabler here, providing the scalable compute power needed for real-time rendering and AI inference. The choice of architecture is a central topic of debate on LinkedIn, with engineers and product managers weighing the trade-offs between speed-to-market, cost, control, and final output quality, making the technical "how" a key part of the trending conversation.
For the businesses that create Virtual Human technology, and for the agencies that implement it, the trend represents a massive content marketing opportunity. The surge in the keyword "Virtual Human Hosts" on LinkedIn is both a symptom and a cause of a sophisticated content strategy playbook designed to capture demand, educate the market, and position vendors as thought leaders.
Smart companies are not just targeting the head term "Virtual Human Hosts." They are creating a web of content around a whole cluster of related long-tail keywords that professionals are searching for. This includes terms like:
By publishing articles, case studies, and posts on these specific topics, they cast a wider net and attract a more targeted audience. A piece on corporate culture videos might attract an HR professional who then becomes interested in using a virtual host for diversity training. This topic cluster strategy signals to search engines and users alike that the company is a comprehensive authority in this domain.
On a platform like LinkedIn, proof is everything. The most effective content format for driving adoption is the detailed, data-rich case study. A well-crafted case study does not just say "we have a virtual host"; it tells a story: "Client X had problem Y, we implemented our virtual host Z, and the results were A, B, and C." These tangible results—whether measured in reduced costs, increased sales, higher satisfaction scores, or faster time-to-proficiency—provide the social proof that de-risks the decision for potential buyers.
"Don't tell them you're a painter; show them the masterpiece." — This adage is at the heart of virtual host marketing. The most powerful content is often the demo itself. A short, compelling video showing the virtual host in action, seamlessly interacting with a user, is far more convincing than any whitepaper.
These demos are shared widely on LinkedIn and often form the centerpiece of paid advertising campaigns. They serve as a tangible demonstration of the technology's maturity and its ability to deliver on the promise of human-like interaction, similar to how a stunning resort video can triple bookings by showing rather than telling.
Perhaps the most sophisticated content strategy is to actively participate in and shape the conversation around ethics and responsible AI. By publishing frameworks, white papers, and opinion pieces on topics like bias mitigation, transparency, and data privacy, companies do not just sell a product; they position themselves as responsible industry stewards. This builds immense trust and credibility. It tells potential clients, "We are not only the technical experts but also the ethical leaders you can trust to implement this powerful technology safely." This thought leadership content is frequently the most shared and discussed, solidifying the company's name at the forefront of the trend and ensuring that when a professional thinks of "Virtual Human Hosts," their brand is the first that comes to mind.
As the trend solidifies, it is not just changing how companies operate; it is creating entirely new career paths and demanding new skill sets. The discussion on LinkedIn is increasingly focused on the human capital required to build and manage this new digital workforce. For ambitious professionals, understanding these emerging roles is key to future-proofing their careers.
A Virtual Human Host is more than code; it's a character. This has given rise to a new creative role: the Virtual Human Director or Personality Designer. This individual is responsible for crafting the host's persona—its backstory, communication style, tone of voice, values, and even its sense of humor. They work at the intersection of branding, psychology, and scriptwriting to ensure the host is an authentic and compelling extension of the company's brand identity. This role requires a deep understanding of narrative, user experience, and brand strategy, blending skills from traditional film direction with modern UX design.
Moving beyond simple dialog trees, AI Conversation Designers are the architects of the host's intelligence. They design complex conversation flows, anticipate user intents, and craft the nuanced dialog that makes interactions feel natural. They work closely with prompt engineers to fine-tune the LLM, ensuring it stays on-brand and on-topic. Furthermore, as ethical concerns grow, the role of the AI Ethicist is becoming critical. This professional is responsible for developing the guidelines and guardrails that prevent bias, ensure transparency, and protect user privacy. They conduct audits of the AI's responses and work to align the host's behavior with the company's ethical standards and regulatory requirements.
On the technical side, the demand for real-time graphics engineers—typically with experience in Unreal Engine or Unity—is skyrocketing. These are the professionals who bring the avatars to life, optimizing them for real-time rendering in a web browser or mobile app. Similarly, AI Integration Specialists are the engineers who build the pipelines that connect the conversational AI, the voice engine, and the animation system into a seamless, low-latency experience. They are experts in cloud computing, API design, and networking, ensuring the host responds without frustrating delays.
For professionals looking to pivot into this field, the advice on LinkedIn is clear: develop T-shaped skills. Have a deep expertise in one area (e.g., 3D animation, NLP, cloud architecture) but also a broad understanding of the entire stack. The ability to collaborate across disciplines—to understand the language of both artists and engineers—is becoming one of the most valuable assets in the modern tech workforce, a theme echoed in discussions about the future of hybrid creative roles.
With any trending technology, there is a gap between the hype and the reality of successful implementation. As the conversation around Virtual Human Hosts matures on LinkedIn, a more nuanced discourse is emerging, focused on practical metrics for success and the common pitfalls that can derail a project.
How do you know if your virtual host is successful? It depends on the use case, but generic vanity metrics like "number of interactions" are insufficient. Success is measured through a combination of quantitative and qualitative KPIs:
Many initial projects fail to meet expectations due to a few recurring mistakes:
Avoiding these pitfalls requires a disciplined, strategic approach that views the virtual host not as a one-off tech project, but as an evolving digital employee that needs clear objectives, quality resources, and constant performance management.
The current trend is just the beginning. The technology underlying Virtual Human Hosts is advancing at a breakneck pace, and the next 3-5 years will see capabilities that make today's hosts look primitive. Understanding this trajectory is essential for any professional looking to stay ahead of the curve.
Future hosts will move beyond a talking head on a screen. They will exist as embodied AI in 3D virtual spaces and even as holograms or projections in the physical world. They will be truly multimodal, capable of processing and responding to a combination of cues—not just text and voice, but also user gaze, body language, and facial expressions in real-time. This will enable even more nuanced and context-aware interactions. Imagine a virtual host in a VR meeting that can see you nodding in agreement and lean in to emphasize a point, or one that can notice your confused expression and automatically rephrase its explanation.
Currently, most interactions with a virtual host are episodic. The next frontier is persistent memory. A host will remember you across sessions, recalling your preferences, past challenges, and the topics you've discussed. This will enable a level of hyper-personalization that fosters a truly unique relationship between the user and the host. It will be less like talking to a customer service agent and more like consulting with a trusted, long-term advisor who knows your entire history with the company. This concept of personalized journey is the logical endpoint of trends explored in AI-personalized videos.
"We are moving from a paradigm of 'one host for all' to 'one host for one,' where each user has a dedicated digital twin of a brand representative that evolves with them over time." — A prediction from a tech futurist on LinkedIn.
The trending status of "Virtual Human Hosts" on LinkedIn is a powerful signal, one that points to a fundamental shift in the digital landscape. It is not merely a fascination with a new piece of technology, but a collective recognition that the future of business communication, training, and commerce is relational. We are transitioning from an era of static information delivery to an era of dynamic, interactive, and emotionally intelligent digital relationships.
This trend is built on a solid foundation of psychological insight, technological convergence, and undeniable business logic. It addresses the deep-seated human need for connection and understanding, even in our digital transactions. From revolutionizing corporate onboarding to serving as the charismatic host of global virtual events, the applications are proving their value in real-time, with measurable returns on investment. The thoughtful discourse on LinkedIn around ethics, implementation, and career opportunities demonstrates that this is a mature trend, being shaped by professionals who are considering its long-term implications.
The journey is just beginning. As AI becomes more sophisticated, as graphics become more immersive, and as we spend more of our lives in digital spaces, the Virtual Human Host will evolve from a novel tool into a standard interface—the friendly, knowledgeable, and always-available face of the brands and organizations we interact with. The question for businesses and professionals is no longer *if* this transition will happen, but how quickly they can adapt to it and leverage its potential.
The conversation is happening now. To avoid being left behind, your first step is simple: engage with the trend.
The age of the Virtual Human Host is dawning. It promises a digital world that is not colder and more automated, but one that is warmer, more responsive, and more deeply human. The opportunity is not just to adopt a new technology, but to redefine the very nature of digital connection. The time to start is today.