10 Secrets Behind Viral “Explainer Video Scripts”

In the digital cacophony of today, a truly viral explainer video is a modern-day miracle. It cuts through the noise, captures global attention, and achieves what most marketing budgets only dream of: organic, exponential reach. While most businesses focus on animation style, voiceover talent, and video length, they consistently overlook the single most critical component—the script. The script is the architectural blueprint, the DNA, the strategic master plan that dictates whether a video will be scrolled past in a heartbeat or shared across continents.

After deconstructing thousands of high-performing videos and analyzing the data behind campaigns that garnered tens of millions of views, a clear pattern emerges. Viral explainer video scripts aren't happy accidents; they are meticulously engineered products of psychological principles and narrative frameworks. This deep-dive exploration uncovers the ten foundational secrets that separate forgettable content from legendary, share-worthy video phenomena. Master these, and you don't just create a video; you create an asset.

Secret #1: The "One-Sentence Promise" – Forging an Unbreakable Contract

Before a single frame is sketched or a line of dialogue is written, a viral explainer script is anchored by a singular, powerful promise. This isn't a vague mission statement or a feature list; it's a crystal-clear, benefit-driven contract with your viewer, distilled into one compelling sentence. This promise must answer the viewer's silent, most pressing question: "What's in it for me, and why should I care right now?"

A weak promise focuses on your company: "We make project management software for remote teams." A viral-worthy promise focuses on the viewer's desired transformation: "Finally, get your remote team perfectly synced and crush deadlines without the endless Zoom calls and chaotic email threads."

The psychology here is rooted in the concept of Specific Curiosity. A vague promise creates general, easily dismissed interest. A specific, outcome-oriented promise triggers a targeted, intense curiosity gap that the viewer is compelled to close by watching the entire video.

Crafting Your One-Sentence Promise

To forge your own unbreakable contract, your promise must contain three core elements:

• The Agonizing Problem: Name the specific pain point, frustration, or desire your audience experiences. Use their language, not corporate jargon.
• The Desired Outcome: Paint a vivid picture of the relief, success, or transformation they will achieve.
• The Key Differentiator (Hinted): Subtly imply what makes your solution uniquely capable of delivering this outcome, without naming features.

For example, a cybersecurity firm wouldn't say, "We offer advanced threat detection." Their one-sentence promise would be: "Sleep soundly knowing your company's sensitive data is protected from sophisticated hackers, even while your team works remotely." This promise is the North Star for your entire script; every subsequent scene must serve to fulfill it.

As we explored in our analysis of a cybersecurity explainer that garnered 27M LinkedIn views, the entire script was built around the core promise of "effortless enterprise security," a message that resonated deeply with an overwhelmed target audience.

This foundational principle is what separates a generic corporate explainer from a lead-generating powerhouse. It forces clarity and audience-centricity from the very first moment of conceptualization.

Secret #2: The "Inverted Bridge" Story Structure – Mastering Narrative Flow

For decades, the standard explainer video formula has been some variation of: 1) Here's a problem, 2) Here's our solution, 3) Here's how it works, 4) Here's a call to action. This structure is logical, but it's not inherently viral. Viral scripts often employ a more sophisticated and psychologically engaging model we call the "Inverted Bridge."

Unlike the linear problem-solution model, the Inverted Bridge starts with the promised land—the ultimate benefit—and then builds a bridge back to the viewer's current reality, showing them the path to get there.

The structure looks like this:

1. The "New Reality" Hook (The Promise): The video opens by immediately showing the viewer what their world looks like *after* using your product. It's a glimpse of the transformation. "Imagine closing your laptop at 5 PM, every day, with your entire to-do list completed and your team perfectly aligned..."
2. The "Agony Amplification" (The Problem): Only after showing the promised land do you sharply contrast it with the painful reality the viewer currently inhabits. You amplify the frustration, making it feel acute and urgent. "...instead of the reality you know too well: constant pings, confusing feedback threads, and that sinking feeling that something important was missed."
3. The "Mechanism Reveal" (The Solution): This is where you introduce your product not as a list of features, but as the simple, elegant mechanism that transports them from the agony to the new reality. You reveal *how* the bridge is built.
4. The "Effortless Path" (The How): You demonstrate the key actions in a simplified, almost effortless sequence. The focus is on ease and results, not technical complexity.
5. The "Invitation" (The CTA): The call to action becomes a natural next step to begin their journey across the bridge.

This structure works because it leverages Future-Self Persuasion. By making the desired future feel tangible and immediate at the start, you increase the viewer's motivation to learn how to achieve it. The problem then feels more painful because they've already tasted the solution. This is a narrative technique often seen in blockbuster movie trailers and is incredibly effective for startup pitch animations seeking to captivate investors.

This approach was critical in a startup demo reel that helped secure $75M in funding. The script didn't start with the technology; it started with the investor's dream outcome: a dominated market.

Secret #3: "Character over Corporation" – The Relatability Engine

Audiences don't connect with logos, value propositions, or corporate entities. They connect with people, struggles, and emotions. A viral explainer script personifies the problem and the solution by centering it on a relatable character. This character acts as the viewer's avatar, guiding them through the narrative and providing an emotional throughline.

The biggest mistake brands make is using a generic, nameless "user" or, worse, making the company itself the hero. The true hero of your story is always your customer. Your product is the mentor, the tool, or the magic weapon that enables their success.

Building Your Relatable Character

Your central character doesn't need a deep backstory, but they do need three defining traits:

• A Name and a Role: "Meet Sarah, a Marketing Director..." This instantly creates a persona, making them more real than "a user."
• A Clear, Universal Goal: "...who needs to prove her campaign's ROI to her skeptical CEO by Friday." This goal must be something your target audience immediately identifies with.
• A Specific, Emotionally-Charged Frustration: "...but she's drowning in disconnected data from six different platforms and spends more time building reports than she does on strategy."

By following Sarah's journey from frustration to elation, the viewer experiences the solution vicariously. This emotional connection is the fuel for sharing. People share what they feel, not just what they understand. This principle is powerfully demonstrated in the world of HR recruitment clips, where the character is often a harried recruiter or an anxious job seeker.

Furthermore, this character-driven approach is essential for authentic storytelling that outperforms traditional ads. It transforms a sales pitch into a mini-drama where the viewer is invested in the outcome.

Consider the monumental success of a baby photoshoot reel that achieved 50M views. The script wasn't about the camera specs or the editing software; it was entirely built around the relatable character of a sleep-deprived but loving parent trying to capture a perfect moment, a struggle that resonated with millions.

Secret #4: "The 3-Act Problem Dissolve" – Making Complexity Invisible

Viral explainer videos don't just present solutions; they perform a "problem dissolve." They take a complex, intimidating challenge and systematically break it down into a simple, manageable process that feels almost effortless. This is achieved through a specific three-act structure within the solution demonstration itself.

This is different from the overall video structure (Secret #2). The 3-Act Problem Dissolve focuses specifically on how you demonstrate your product's functionality.

1. Act I: The "Before" Chaos (The Set-Up): Visually and narratively reinforce the messy, complicated, and time-consuming current way of doing things. Show the character struggling with the disjointed process. "Sarah used to waste hours every week, manually copying data from spreadsheets, social platforms, and her CRM into a messy slide deck..."
2. Act II: The "Catalyst" Moment (The Flip): Introduce your product with a single, simple action that acts as a catalyst. This is often the core, "magic" feature. "...until she discovered the one-click 'Sync All' button." The chaos begins to organize itself.
3. Act III: The "Elegant Order" (The Resolution): Show the end result of that simple action—a clean, automated, and insightful dashboard. The complex problem has been "dissolved" into a state of elegant, effortless order. "...instantly generating a beautiful, client-ready report that highlights exactly what the CEO wants to see."

The psychological power of this structure lies in its ability to induce a sense of Cognitive Ease. The viewer's brain delights in seeing complexity transformed into simplicity. It feels like a magic trick, and that positive, "aha!" emotion is strongly linked to brand affinity and shareability. This technique is paramount for B2B demo videos that need to make sophisticated enterprise software feel intuitive and indispensable.

This principle is also a cornerstone of AI-powered product photography, where the complex process of a professional shoot is dissolved into a single click, a narrative that's incredibly compelling in video form.

An AI healthcare explainer that boosted awareness by 700% used this exact method. It didn't lead with the complex AI algorithms; it started with a doctor overwhelmed by patient data, then showed a single search query organizing everything, and ended with a clear diagnostic insight.

Secret #5: "Benefit-Feature Choreography" – The Dance of Persuasion

One of the most common and fatal flaws in explainer scripts is the "feature dump." Companies are so proud of their technology that they list every bell and whistle, forgetting that features are meaningless without context. Viral scripts master a delicate dance we call Benefit-Feature Choreography.

The rule is simple but non-negotiable: For every single feature you mention, you must first introduce its corresponding emotional or practical benefit. The benefit always leads; the feature follows as the logical proof of how that benefit is delivered.

• Wrong (Feature-First): "Our software has end-to-end encryption." (So what?)
• Right (Benefit-First): "So you can finally stop worrying about data breaches... [Benefit] ...because every piece of information is protected with military-grade, end-to-end encryption." [Feature as Proof]

This choreography aligns with the way the human brain processes information. We are wired to seek rewards and avoid pain (benefits) first. The technical details (features) are only interesting insofar as they prove the reward is attainable and the pain is avoidable.

Advanced Choreography: The Benefit Ladder

For maximum impact, ladder your benefits from practical to emotional to transformational:

1. Practical Benefit (The "What"): "Saves you 5 hours per week."
2. Emotional Benefit (The "How it Feels"): "So you can feel in control and finally leave the office on time, stress-free."
3. Transformational Benefit (The "Who You Become"): "Becoming the organized, strategic leader your team admires."

This layered approach is what makes scripts for luxury resort walkthroughs so effective. They don't just show a room; they sell the benefit of unparalleled relaxation, the feeling of being pampered, and the transformation into a rejuvenated self.

This disciplined approach to benefit-feature sequencing was a key factor in an annual report explainer for a Fortune 500 company that achieved a remarkably high click-through rate, by focusing on the benefit of "instantly understandable investor communication" rather than the features of the animation tool itself.

Secret #6: "The 90-Second Psychological Contract" – Pacing for Impatience

In an attention economy, time is the most valuable currency. Data consistently shows that engagement with online video plummets after the 90-second mark unless the content is exceptionally compelling. A viral explainer script treats this 90-second window as a sacred, psychological contract with the viewer.

This doesn't mean every viral video is exactly 90 seconds long. It means that the core value proposition, the emotional hook, the problem, and the solution demonstration must be delivered within this golden window. The remaining time can be used for social proof, deeper dives, or a reinforced call to action.

To master this contract, your script must be ruthlessly edited. Every second, every word, and every visual must earn its place. This requires a deep understanding of pacing and information density.

The 90-Second Blueprint

• 0-5 Seconds: The "One-Sentence Promise" Hook. You must immediately arrest scrolling and state the core benefit.
• 5-20 Seconds: "Agony Amplification." Quickly and vividly illustrate the problem using your relatable character.
• 20-60 Seconds: The "Core Mechanism Reveal." This is the heart of the video. Demonstrate the 1-2 most important features using the Benefit-Feature Choreography and the 3-Act Problem Dissolve.
• 60-90 Seconds: The "Transformation Proof." Show the character achieving their goal and experiencing the positive outcome. This is the payoff for the viewer's time.
• 90+ Seconds: Optional - Social Proof, Specific CTA, or Deeper Use Case.

This hyper-condensed format is perfectly suited for platforms like LinkedIn and is the driving force behind the success of corporate training shorts. It respects the viewer's time while delivering a concentrated dose of value.

Furthermore, this principle is supported by external research into online video consumption. According to a study by Wistia, engagement curves are steepest in the first two minutes, making a tight, sub-90-second core message essential for retention.

The power of this condensed format is evident in the case of an AI-generated action short that exploded with 120M views. The script was built for maximum impact in the first minute, delivering a complete narrative arc of conflict and resolution at a breakneck pace that matched platform algorithms.

Secret #6: "The 90-Second Psychological Contract" – Pacing for Impatience

In an attention economy, time is the most valuable currency. Data consistently shows that engagement with online video plummets after the 90-second mark unless the content is exceptionally compelling. A viral explainer script treats this 90-second window as a sacred, psychological contract with the viewer.

This doesn't mean every viral video is exactly 90 seconds long. It means that the core value proposition, the emotional hook, the problem, and the solution demonstration must be delivered within this golden window. The remaining time can be used for social proof, deeper dives, or a reinforced call to action.

To master this contract, your script must be ruthlessly edited. Every second, every word, and every visual must earn its place. This requires a deep understanding of pacing and information density.

The 90-Second Blueprint

• 0-5 Seconds: The "One-Sentence Promise" Hook. You must immediately arrest scrolling and state the core benefit.
• 5-20 Seconds: "Agony Amplification." Quickly and vividly illustrate the problem using your relatable character.
• 20-60 Seconds: The "Core Mechanism Reveal." This is the heart of the video. Demonstrate the 1-2 most important features using the Benefit-Feature Choreography and the 3-Act Problem Dissolve.
• 60-90 Seconds: The "Transformation Proof." Show the character achieving their goal and experiencing the positive outcome. This is the payoff for the viewer's time.
• 90+ Seconds: Optional - Social Proof, Specific CTA, or Deeper Use Case.

This hyper-condensed format is perfectly suited for platforms like LinkedIn and is the driving force behind the success of corporate training shorts. It respects the viewer's time while delivering a concentrated dose of value.

Furthermore, this principle is supported by external research into online video consumption. According to a study by Wistia, engagement curves are steepest in the first two minutes, making a tight, sub-90-second core message essential for retention.

The power of this condensed format is evident in the case of an AI-generated action short that exploded with 120M views. The script was built for maximum impact in the first minute, delivering a complete narrative arc of conflict and resolution at a breakneck pace that matched platform algorithms.

Secret #7: "The Sonic Signature" – Engineering Auditory Stickiness

While the visual narrative captures the eyes, the auditory landscape captures the subconscious. A viral explainer script is not just a visual plan; it's a sonic blueprint. The most shared videos possess a "Sonic Signature"—a unique and memorable auditory identity that reinforces the message and triggers emotional recall long after the video ends.

This goes far beyond simply choosing a pleasant voiceover artist or a generic stock music track. The Sonic Signature is a layered, intentional design comprising four key elements:

1. Strategic Silence: The most powerful tool in your sonic arsenal is the deliberate use of silence. A half-second pause before revealing the key benefit, or after showing the "before" chaos, amplifies impact and gives the brain a moment to process and feel the message. It creates dramatic tension and emphasis.
2. The "Earworm" Sound Effect: Identify one key moment in your solution—the "magic" action—and pair it with a unique, pleasing, and short sound effect. This could be a subtle "whoosh," a gentle "click," or a futuristic "chime." When this sound is consistently paired with the positive outcome, it becomes a Pavlovian trigger for the benefit itself. This is a technique mastered by tech giants and is crucial for B2B demo animations.
3. Music as an Emotional Metronome: The score isn't background filler; it's an emotional guide. The music should subtly shift to mirror the narrative: slightly tense or melancholic during the problem phase, then lifting, building, and resolving into something optimistic and empowering during the solution and transformation. This subconscious emotional guidance is what makes cinematic sound design so effective.
4. Voiceover as a Trusted Guide: The voice is the personality of your brand. The tone, pace, and timbre must match your message. A fast-paced, energetic tone might work for a consumer app, while a calm, authoritative, and reassuring tone is better suited for a compliance training video. The script must be written for the ear, not the eye, using conversational language and natural cadences.

When these elements are harmonized, they create a multisensory experience that is far more memorable and shareable than visuals alone. The sound design makes the abstract feel tangible and the solution feel satisfying.

We saw the power of a Sonic Signature in a music reel that hit 25M views across TikTok and YouTube. The script was built around a specific, catchy audio meme that viewers associated with the brand's creative tool, turning the sound itself into a viral vehicle.

Secret #8: "The F-Shaped Visual Path" – Directing the Subconscious Eye

Decades of eye-tracking studies, most notably from the Nielsen Norman Group, confirm that users scan web content in a predictable, F-shaped pattern: two horizontal stripes followed by a vertical stripe. Viral explainer video scripts translate this cognitive habit into a visual directive for motion graphics and animation. They design a visual path that consciously directs the viewer's gaze to the most important elements at the exact right time, maximizing comprehension and retention.

This isn't about creating a rigid "F" on the screen. It's about understanding the principles of visual hierarchy and motion to guide attention seamlessly.

Implementing the F-Shaped Visual Path in Motion

• The First Horizontal Bar (Top/Headline): The first 3-5 seconds of your video must feature your core promise as an on-screen headline, positioned prominently at the top. This aligns with the viewer's instinct to scan the top of the "page" first. The text should be bold, clear, and linger just long enough to be read twice.
• The Second Horizontal Bar (Sub-Headline/Character Introduction): As the voiceover elaborates on the problem, introduce your relatable character and their struggle. This visual element—a name, a face, an icon representing them—should appear in the secondary horizontal scanning area, often just below the center line. This is where you build empathy.
• The Vertical Scan (The Solution Cascade): As you reveal the solution and its mechanisms, the most critical information should cascade down the left side of the screen. Animated bullet points, feature icons, or key benefit statements should appear one after another, aligned to the left. The viewer's eye will naturally follow this downward path, absorbing the information in a logical, digestible sequence. This is especially effective for annual report visualizations filled with data points.
• The "Magic" Center Focus: For the core product demonstration—the "3-Act Problem Dissolve"—the guidance shifts. Here, the animation should centralize the action. The product interface or the "before and after" transformation should be the undeniable focal point in the middle of the screen, with all other elements receding or being subtly blurred. This forces full attention on the key moment of value delivery.

By scripting with this visual path in mind, you are not leaving composition to chance. You are architecting a viewing experience that feels intuitive and effortless, reducing cognitive load and ensuring your key messages are seen and understood. This method is a secret weapon for AI-powered storyboarding tools that need to pre-visualize the most effective narrative flow.

A brilliant application of this was seen in a healthcare explainer that saw massive engagement. The script explicitly called for key statistics to always appear on the left in a descending list, while patient stories were illustrated with central, emotive imagery, perfectly guiding the viewer's attention between data and empathy.

Secret #9: "The Open Loop Curiosity Hook" – The Art of Strategic Withholding

The most powerful force in the universe of viral content is not information, but curiosity. Viral explainer scripts master the art of the "Open Loop"—a psychological trigger where you introduce a question, a mystery, or a compelling promise of value early on, but strategically delay the full resolution. This creates a "curiosity gap" that the brain is hardwired to close, compelling the viewer to watch until the end.

This is different from the "One-Sentence Promise." The Open Loop is a narrative technique woven throughout the script to maintain tension and forward momentum.

There are several powerful types of Open Loops you can engineer:

1. The "How" Loop: This is the most common and effective for explainers. You state an incredible outcome upfront. "This tool can cut your reporting time from 4 hours to 4 minutes." Then, you pause and say, "And the best part? It's not even the time-saving you'll love the most. Let me show you how it works." You've promised the "how" and hinted at an even bigger benefit, creating a double loop.
2. The "Secret" Loop: You frame your solution's key mechanism as a "secret," a "little-known trick," or a "hidden feature." This taps into our desire to be insiders. "Most people only use 10% of this software's power because they don't know about the 'Smart Sync' secret." This loop is highly effective for predictive editing tools and advanced features.
3. The "Story" Loop: You begin with a tantalizing piece of a mini-story. "When David, a project manager in Ohio, used this method, his CEO called him into the office the next day. He was terrified he was about to be fired..." You then cut away to the explanation, only returning to reveal the positive outcome of David's story at the very end. This is a classic technique in NGO campaign videos that use personal stories to drive donations.

The key to using Open Loops effectively is to always, without fail, close them. If you create a question, you must answer it. If you promise a secret, you must reveal it. Breaking this contract destroys trust and generates negative sentiment. The satisfaction of having the loop closed is a primary reason viewers feel positive about the video and are motivated to share the "complete" story with others.

An AI travel reel that amassed 35M views used a powerful "Secret" loop. It opened with, "There's a way to find hidden flight deals that airlines don't want you to know about," and spent the entire video closing that loop, keeping viewers hooked until the final second to learn the "secret" method.

Secret #10: "The Tribal Call to Action" – From Transaction to Affiliation

The final secret, and the one where most explainer videos fail catastrophically, is the Call to Action (CTA). A weak CTA is a transactional, generic command: "Click the link below," "Sign up now," "Learn more." These are low-conversion pleas that ignore the psychological journey the viewer has just undergone.

A viral script ends with a Tribal Call to Action. This CTA reframes the next step not as a purchase or a sign-up, but as an entry point into a community of like-minded people who have already achieved the transformation the video promised. It turns a transaction into an affiliation.

The Tribal CTA uses specific, empowering language that makes the viewer feel they are taking a step toward a new identity.

• Weak CTA: "Buy our product."
• Tribal CTA: "Join thousands of stress-free marketers and unlock your creative potential. Start your free journey here."
• Weak CTA: "Download the app."
• Tribal CTA: "See how you stack up against other top teams. Get your free productivity score in 2 minutes."

Crafting Your Tribal CTA

An effective Tribal CTA has three components:

1. Reinforce the New Identity: Use language that describes the person the viewer will become. "Join the organized," "Become a presentation pro," "Start building your legacy."
2. Lower the Barrier to Entry: The first step should be effortless, free, and fast. Offer a free trial, a diagnostic quiz, a valuable checklist, or a compelling case study—not a sales call. This aligns with the principle of luxury property tours that offer instant, no-obligation access, making the first step feel risk-free.
3. Hint at the Community: Use words like "Join," "Discover with us," "Become part of," or "See why thousands of [successful people] trust." This subtly communicates that they are not just getting a tool, but gaining access to a tribe.

This approach is perfectly demonstrated in the world of fitness challenge reels, where the CTA is never "buy our gym membership," but "join the 30-day challenge and transform with our community." It makes the action social and identity-driven, not purely commercial.

The ultimate proof of this principle was demonstrated in a corporate explainer that generated 10x its usual leads. The script was identical until the final CTA, which was changed from "Schedule a Demo" to "Join the Efficiency Revolution and Get Your Custom Platform Demo." This simple reframing, positioning the demo as an entry into a "revolution," dramatically increased conversions.

Conclusion: Weaving the Ten Secrets into a Single Unbreakable Thread

The journey to a viral explainer video is not a lottery. It is a science of human psychology, narrative structure, and strategic communication. These ten secrets are not isolated tricks; they are interlocking components of a single, powerful system. The "One-Sentence Promise" is the foundation. The "Inverted Bridge" is the narrative architecture built upon it. The "Relatable Character" is the guide who walks the viewer across that bridge, while the "3-Act Problem Dissolve" and "Benefit-Feature Choreography" are the steps they take. This entire journey is paced by the "90-Second Contract," enhanced by the "Sonic Signature," and visually guided by the "F-Shaped Path." The "Open Loop" ensures they stay for the entire trip, and the "Tribal CTA" warmly welcomes them into their new community at the destination.

Mastering this system requires moving beyond seeing the script as a sequence of dialogues and scene descriptions. You must see it as the central command module for a multi-sensory, psychological experience. It's the difference between listing ingredients and following a master chef's recipe. The ingredients might be the same, but the methodology transforms the outcome from something edible into something unforgettable.

The digital landscape is only getting noisier. Attention spans are not getting longer. The competition for eyes and ears has never been more fierce. In this environment, a mediocre video is not just a wasted opportunity; it's a liability. It consumes resources and yields nothing. But a video engineered with these ten principles is more than marketing—it's a strategic asset. It educates, engages, and embeds your brand into the cultural conversation. It earns its keep a thousand times over through shares, backlinks, and conversions.

The tools to create video are now democratized. AI can generate visuals, turn scripts into films, and automate editing. But AI cannot, and will never, replicate the human understanding of story, emotion, and connection that forms the soul of a viral script. The technology is the brush, but the script is the vision of the artist.

Your Call to Action: Begin the Craft

The knowledge is now in your hands. The blueprint is laid out before you. The next step is to move from theory to practice.

1. Audit Your Existing Scripts: Take your last explainer video script and evaluate it against these ten secrets. How many does it fulfill? Be brutally honest. This is your baseline.
2. Start with Your "One-Sentence Promise": For your next project, before you write anything else, spend an entire session crafting this single, perfect sentence. Let it be the filter for every other decision.
3. Storyboard the "Inverted Bridge": Map your next video's narrative not as a problem-solution, but as a solution-problem-path. Feel the difference in emotional engagement.
4. Embrace the Edit: Write your first draft, then mercilessly cut it down to fit the 90-second core. Challenge every word, every scene. If it doesn't serve the promise, cut it.

You have the power to stop creating background noise and start creating cultural touchpoints. You have the power to build not just a video, but a vehicle for virality. The secret is no longer a secret. The only question that remains is: what will you build with it?

Ready to transform your video marketing strategy? Explore our case studies to see these principles in action, or contact our team to discuss how we can engineer a viral-worthy explainer script for your brand.