This post explains how wedding videos drive pinterest virality in detail and why it matters for businesses today.
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The soft glow of string lights, a delicate lace veil caught in a gentle breeze, the raw, joyous laughter of a first kiss as a married couple—these are the moments that define a wedding day. For years, these moments were trapped in static photographs or lengthy, linear videos shared only with close family and friends. But a powerful shift has occurred. Today, the most evocative snippets of a wedding film are not just keepsakes; they are potent pieces of content capable of capturing the attention of millions on a platform built for aspiration: Pinterest. This isn't accidental. It's the result of a fundamental alignment between the emotional power of wedding videography and the unique, intent-driven ecosystem of Pinterest. This article is your definitive guide to understanding and harnessing that power. We will deconstruct the very DNA of a viral wedding video, explore the strategic alchemy of platform-specific optimization, and provide a tactical blueprint for filmmakers and couples alike to transform a beautiful record of a day into a powerful engine for visibility, inspiration, and business growth.
Pinterest isn't a social network; it's a visual discovery engine where dreams are planned. A wedding video is the ultimate realized dream, making it the platform's perfect native content.
What separates a wedding video that garners a few dozen likes from one that explodes across Pinterest, accumulating hundreds of thousands of saves and sparking a trend? The answer lies in a deliberate formula, a specific alchemy that blends technical craft with deep psychological triggers. It's not enough to simply be "beautiful." A video destined for virality on Pinterest is engineered for impact from its first frame to its last. It understands that users on this platform are in a state of active planning and dreaming, seeking not just entertainment, but solutions, inspiration, and a tangible feeling they can incorporate into their own lives. The successful video, therefore, becomes a template for that dream.
At its heart, every viral wedding video taps into one or more universal emotional triggers. The primary driver is Aspirational Aesthetics. This goes beyond a pretty picture. It's about presenting a curated, idealized version of reality that feels both breathtaking and, crucially, attainable. Think of the "golden hour" couple's portrait session, where the light is perfect, the setting is sublime, and the couple's love feels like a force of nature. This isn't just a video; it's a mood board come to life. Viewers don't just watch it; they imagine themselves within it. They ask, "Could my wedding feel like this?" This spark of imagination is what leads to a save, a click, and ultimately, virality.
Secondly, there is the power of Authentic, Unscripted Moments. While the aesthetics are curated, the emotion must be real. Pinterest users are savvy; they can spot a forced or staged moment from a mile away. The moments that truly resonate are the raw, unplanned ones: the groom tearing up as he sees his partner for the first time, the bridesmaids sharing a belly laugh while getting ready, the father of the bride's emotional speech. These snippets of genuine human connection are incredibly powerful. They provide the emotional weight that makes the aspirational aesthetics feel grounded and real. This combination of the ideal and the authentic is magnetic.
Beyond emotion, the structure of the video itself is critical. In the fast-scrolling environment of Pinterest, you have less than three seconds to hook a viewer. This demands a non-negotiable focus on the Hero Shot. The very first frame must be your absolute best—the most dramatic, the most beautiful, the most emotionally charged moment of the entire film. This could be the couple kissing under a shower of confetti, a stunning wide shot of the reception under a starry sky, or a dramatic, slow-motion shot of the dress. Do not save the best for last; lead with it.
Following the hero shot, the video must maintain a dynamic pace. This is achieved through:
Finally, the technical execution must be flawless. High-resolution footage (4K is now standard), expert color grading that establishes a distinct mood (e.g., warm and filmic, cool and moody, bright and airy), and a perfectly synced, emotionally resonant soundtrack are not just "nice-to-haves." They are the bedrock of perceived quality. A viewer subconsciously associates high production value with trust and authority, making them more likely to save the pin for future reference, much like they would when exploring concepts for AI-powered luxury hotel marketing.
To master wedding video virality, one must first understand the soil in which the seed is planted. Pinterest is fundamentally different from platforms like Instagram, TikTok, or Facebook. Misunderstanding this difference is the primary reason why many excellent wedding videos fail to gain traction there. While other platforms are primarily social networks focused on connection and entertainment, Pinterest is a visual discovery and planning engine. Users do not come to see what their friends are doing; they come to plan their future. This intent is everything.
A user scrolling through Instagram is often in a passive, consumptive mode. On Pinterest, the mindset is active and project-oriented. A bride-to-be isn't just killing time; she is actively building her "Wedding Dream" board. She is searching for "rustic barn wedding ideas," "unique bridal hairstyles," or "Tuscany wedding venues." When she encounters a wedding video, she isn't just watching a story; she is evaluating it for its utility. Does this video provide inspiration for my own wedding? Does it showcase a style, a venue, a dress, or a detail that I might want? This is why the platform is a goldmine for wedding content—it sits at the exact intersection of a user's life goal (getting married) and their need for visual planning tools.
This planning mindset directly fuels the platform's key metrics, which are different from those on other platforms. While likes and comments are present, the true currency of Pinterest is the Save. A save is a direct signal of intent and future utility. It means a user has found your content valuable enough to incorporate into their personal plan. This action is weighted heavily by Pinterest's algorithm, pushing saved Pins to more users with similar interests. Similarly, clicks through to your website are a powerful ranking signal, indicating that your Pin was compelling enough to drive action. This direct pathway from inspiration to action is what makes Pinterest such a powerful driver of qualified traffic for high-intent SEO keywords in the travel and events space.
Pinterest has publicly and repeatedly stated its commitment to becoming a video-first platform. The algorithm actively favors video content, particularly Idea Pins and standard video Pins, because they drive higher engagement and longer session times. Videos are more likely to be recommended in the "Home" feed and within relevant search results. The platform's "Watch" tab is a dedicated destination for video content, further amplifying its reach. For wedding videographers, this means the platform is not just tolerant of video; it is actively hungry for it, providing a unparalleled opportunity for visibility that is still somewhat less saturated than the video ecosystems of Instagram or TikTok.
Furthermore, Pinterest's content has an incredibly long shelf-life. An Instagram Reel might have a viral burst for 24-48 hours before fading into obscurity. A well-optimized Pinterest Pin can continue to generate saves, clicks, and views for months or even years. A wedding video pinned today can be discovered by a bride who gets engaged next year, making it a perpetual marketing asset. This enduring value mirrors the long-term planning cycles seen in other visual industries, such as the real estate market, where drone tours of villas remain relevant for the entire lifecycle of a property listing.
The cornerstone of a successful Pinterest strategy is not simply reposting the full-length, 10-minute wedding highlight film. That masterpiece has its purpose for the couple and their families, but for the Pinterest ecosystem, it is akin to serving a seven-course meal to someone who asked for a sample. The key is strategic repurposing—acting as an editorial director who cuts the broader film into a series of focused, thematic, and highly snackable clips, each designed to capture a specific search intent or aesthetic niche.
Instead of one video, think of creating a portfolio of 5-7 shorter videos (30-90 seconds each) from a single wedding. Each video should have a distinct theme and purpose, allowing you to cast a wider net and appeal to different segments of the Pinterest audience. This multi-pronged approach is similar to how successful adventure travel vloggers create multiple pieces of content from a single expedition, maximizing their ROI. Here is a breakdown of essential clip types:
To ensure your clips perform optimally, adhere to these platform-specific technical guidelines. First, vertical format (9:16 aspect ratio) is non-negotiable for the majority of your Pins. This is how the vast majority of users consume content on mobile, and it ensures your video takes up the maximum amount of screen real estate. Second, design for sound off but optimize for sound on. Always use bold, eye-catching text overlays or captions to convey the message without audio, as many users browse with their sound muted. However, the music and audio design should still be impeccable, as it enhances the experience for those who do have sound on. Finally, brand your content subtly. Include a simple, elegant watermark of your studio's logo in the corner, but avoid intrusive, lengthy lower-thirds that disrupt the visual flow. The goal is to provide value first; the brand recognition will follow, a principle that is equally effective in the creation of AI-generated lifestyle reels for global brands.
Creating a beautiful, emotionally resonant video clip is only half the battle. On Pinterest, the Pin itself—its title, description, and visual presentation—is a product that must be packaged and sold to the algorithm and the user. A failure to optimize this packaging is like writing a brilliant book and then giving it a bland cover and a nonsensical title; it will remain undiscovered. This stage is where SEO and conversion copywriting principles collide with visual marketing.
The text accompanying your video is not a mere afterthought; it is a critical piece of the discovery puzzle. The Title should be a concise, keyword-rich headline that instantly tells the user what they are about to see. Think like a publisher, not a filmmaker. Instead of "Sarah & James - 6.15.24," use "Rustic Lakeside Wedding with Boho Florals & Sunset Portraits." This immediately targets multiple search queries.
The Description is your opportunity to expand on the title and incorporate a rich array of keywords naturally. A well-structured description follows this formula:
To find the right keywords, use Pinterest's own search bar. Start typing "wedding" and see what autocompletes. Look at the descriptions of popular Pins from competitors and top creators. This meticulous keyword strategy is directly analogous to the techniques used to dominate search results for trending neighborhood drone tour keywords.
Before a user even reads your title, they see the static cover image of your video Pin. This image must be a masterpiece in its own right. Choose a frame that is visually stunning, emotionally evocative, and clearly communicates the theme of the clip. It should be uncluttered, high-contrast, and feature the main subject prominently. This cover image is your first and best chance to stop the scroll.
Furthermore, implement Rich Pins on your website. Specifically, for video content, Product Pins or Article Pins can be configured to automatically pull metadata from your site, such as the title, description, and a direct link. This not only looks more professional but also provides the algorithm with more structured data, improving your Pin's credibility and click-through rate. For videographers, this often means setting up Rich Pins for the blog post where the full wedding film is featured. The strategic use of these technical SEO elements on-platform can have a dramatic impact on performance, much like how proper schema markup boosts the visibility of high-CPC cityscape timelapse videos in traditional search.
The virality of a wedding video creates a powerful ripple effect that extends far beyond the videographer's portfolio. For the entire ecosystem of wedding vendors and venues featured in the film, a popular Pin represents a massive opportunity for exposure, lead generation, and brand building. A single viral clip can act as a collaborative marketing campaign, providing tangible social proof and visual credibility that money often can't buy.
The most successful Pinterest campaigns are built on collaboration. The videographer should proactively partner with the other wedding vendors from the very beginning. This creates a powerful network effect. Here’s how it works:
This cross-pollination exposes the same video to multiple, distinct but overlapping, audiences. The algorithm sees the same piece of content being saved and engaged with by users interested in flowers, venues, and dresses, and interprets it as highly valuable, thereby pushing it into more feeds. This collaborative model is a proven strategy for amplifying reach, similar to how a luxury real estate reel can go viral through partnerships with interior designers and architects.
As a videographer, part of your value-add service can be formalizing this process. In your video descriptions, always tag the collaborating vendors using the @mention feature (if they have a linked Pinterest business account). Furthermore, in the blog post on your website that hosts the full film, create a dedicated "Vendor Love" section with links to all the vendors' websites. When you implement Rich Pins for this blog post, this vendor information becomes part of the Pin's metadata, providing them with direct, valuable backlinks.
This approach transforms you from a simple service provider into a strategic marketing partner. Vendors will begin to see the tangible value in working with you, not just for your cinematic skill, but for the powerful marketing amplification you provide. This can lead to more referrals from a trusted network of vendors who are eager to be featured in your work. The data supports this; according to a Social Media Examiner report on platform trends, collaborative content strategies consistently yield a higher engagement and reach than solo efforts.
In the world of digital marketing, intuition is not enough. To refine your strategy and prove its ROI, you must move from guessing to knowing. This requires a disciplined approach to analytics, tracking the right metrics to understand what truly constitutes "success" for your wedding video Pins. Pinterest provides a robust analytics suite for business accounts, and learning to interpret this data is the final, critical step in mastering the platform.
While vanity metrics like total impressions can be satisfying, they don't tell the whole story. Focus instead on metrics that indicate genuine engagement and business outcomes. The most important KPIs for wedding video Pins are:
By analyzing which specific clips drive the most saves and clicks, you can make data-informed decisions about the type of content you should produce more of. For instance, you may discover that your "Fashion & Details" clips consistently outperform your "Cinematic Sequence" clips in terms of saves, guiding your future content strategy. This analytical approach is essential for any visual content creator, from wedding videographers to those producing AI-optimized hotel marketing shorts.
Dive into your Pinterest Analytics dashboard regularly. Pay attention to the "Top Pins" and "Profile analytics" sections. Look for patterns:
Use this data to conduct A/B tests. Try Pinning the same video clip with two different cover images and see which one performs better. Test two different descriptions for the same video, emphasizing different keywords. This cycle of creation, measurement, and optimization is what separates a hobbyist from a professional content strategist. The insights gleaned can be as nuanced as understanding the best time to post content for a specific niche, a tactic that is also crucial for maximizing the impact of travel films about remote islands, where audience timing can be highly specific.
According to a comprehensive report by Hootsuite on Pinterest trends, video content continues to see a significant uptick in both consumption and save rates year-over-year, solidifying its role as a primary content format for forward-thinking marketers. By treating your analytics with the same care as your color grading, you unlock a continuous feedback loop that ensures your work not only looks beautiful but also performs brilliantly, driving real business growth.
While Pinterest is often browsed with the sound off, to ignore the power of audio is to build a house on half a foundation. Sound design and music are not mere accessories to your visuals; they are the emotional conductors that can transform a series of beautiful images into a heart-wrenching narrative. On a platform where the goal is to make users feel something profound enough to save and plan, audio is your secret weapon for forging a deep, neurological connection. The right soundtrack doesn't just accompany the video; it dictates its emotional rhythm and can be the decisive factor between a scroll-past and a save.
Choosing a track is one of the most critical creative decisions you will make. The genre, tempo, and instrumentation all send subconscious signals to the viewer. An epic, orchestral score with swelling strings and a deep percussion section evokes a sense of grandeur, timelessness, and luxury—perfect for a black-tie affair in a majestic ballroom or a dramatic cliffside ceremony. In contrast, a gentle, acoustic folk song with a simple guitar and soft, breathy vocals creates an intimate, authentic, and bohemian vibe, ideal for a backyard wedding or a rustic barn celebration. Upbeat, percussive tracks with a strong pulse generate energy and joy, making them perfect for reception dance floor montages.
The key is emotional congruence. The music must perfectly mirror the visual tone and the intended emotional arc of the clip. A common mistake is using a high-energy, happy song for a solemn, tear-filled vow exchange; the dissonance can be jarring and break the viewer's immersion. Instead, match the music to the moment. A tender, piano-led piece can amplify the emotion of a first look, while a track that builds to a crescendo can elevate the drama of the ceremony kiss. This meticulous audio-visual pairing is what separates amateur compilations from professional storytelling, a principle that is equally vital in creating compelling AI-generated travel documentaries that captivate audiences from the first note.
Given that a significant portion of Pinterest browsing is done silently, your video must be intelligible and engaging without any audio at all. This is achieved through strategic text overlays and captions. However, these should not be an afterthought. Design them to be an integral part of the aesthetic. Use elegant, easy-to-read fonts that complement the wedding's style. Place them to guide the viewer's eye and reinforce the narrative. For example, a clip of the bride getting ready could have the text overlay "A quiet moment before the walk." This provides context and emotional framing that the missing audio would have supplied.
But for the users who do click the unmute button—and a growing number do when content captures their interest—you must deliver a rich auditory experience. This is where sound design comes in. Weave in subtle, yet crucial, natural audio from the day:
These authentic sounds are the bedrock of realism. They ground the aspirational visuals in tangible, relatable moments, making the dream feel attainable. Layering these sounds expertly under the music track creates a textured, cinematic experience that fully immerses the viewer. It’s this level of detail that can make a video feel less like an advertisement and more like a lived memory, significantly boosting its save-worthiness. As noted in a Wired analysis on viral video trends, sophisticated sound design is increasingly becoming a non-negotiable element for content that aims to achieve mass cultural resonance.
Timing is a potent, yet often overlooked, amplifier of virality. The Pinterest ecosystem is not static; it breathes and pulses with the rhythms of the real world. User search behavior and engagement patterns shift dramatically with the seasons, holidays, and broader cultural trends. A strategist who understands and anticipates these cycles can catapult their content to the forefront of discovery, riding waves of built-in user intent rather than fighting against the current.
The wedding industry operates on a predictable annual calendar, and your Pinterest content strategy should mirror it. Pinning a cozy, winter wonderland wedding video in the peak of summer is a missed opportunity. Instead, you need to be planning and publishing 3-6 months ahead of the seasonal demand.
By aligning your pinning schedule with this calendar, you ensure your content is hyper-relevant to what millions of users are actively searching for at that very moment. This proactive approach is similar to how successful marketers schedule content for AI hotel marketing shorts, ensuring they capture search intent for specific travel seasons.
Beyond the broad seasons, keep a finger on the pulse of emerging micro-trends within the wedding world. Is "pearlcore" suddenly exploding? Are "micro-weddings" or "adventure elopements" gaining massive traction? Use tools like Pinterest Predicts and industry reports to spot these trends early. When you identify a rising trend, quickly mine your existing portfolio for relevant content. Did you film an intimate, 20-person wedding two years ago? That content is now perfectly positioned for the micro-wedding trend. Repackage it and pin it with a description that highlights its relevance.
Simultaneously, never neglect your evergreen content. These are the foundational topics that are perennially relevant, regardless of the season or trend. Examples include:
Your content strategy should be a balanced mix: 60% evergreen content that provides a steady stream of saves and clicks, and 40% trend-focused and seasonal content that aims for viral spikes. This balanced portfolio ensures long-term, sustainable growth while allowing you to capitalize on fleeting moments of high demand, a strategy that is also effective for managing a library of high-value cityscape timelapse videos.
Once you've mastered the standard video Pin, it's time to leverage Pinterest's native formats and community-building features to create a deeper, more interactive experience. Idea Pins, in particular, represent a powerful evolution of the platform's content capabilities, offering a multi-page, story-driven canvas that is perfect for diving deeper into the narrative of a wedding day and showcasing your expertise beyond a single video clip.
Idea Pins are Pinterest's answer to Instagram Stories, but with a crucial difference: they are permanent and discoverable in search, making them a durable asset. An Idea Pin allows you to combine up to 20 pages of video, images, and text. For a wedding videographer, this is a golden opportunity to deconstruct a wedding film and tell a richer, more detailed story.
Instead of one 60-second highlight, create an Idea Pin that breaks the day down into a compelling narrative sequence. For example:
This format allows you to guide the user through the entire emotional journey of the day, providing far more context and detail than a single video ever could. You can use text overlays on each page to ask questions ("What do you think of this bouquet?") or share quick tips ("Pro tip: A first look calms the nerves!"). This not only boosts engagement but also positions you as a knowledgeable expert in your field, much like how a detailed case study on a viral real estate reel builds authority and trust.
Pinterest is not a one-way broadcast channel. The most successful accounts use features to foster a sense of community and two-way conversation. Utilize the Question Sticker in your Idea Pins to poll your audience ("Which dress style is your favorite?") or ask for their own wedding planning advice. Use the Voiceover feature to personally narrate a clip, explaining your creative process or sharing a behind-the-scenes story about the couple.
Furthermore, actively participate in the platform. Create and contribute to Group Boards with other wedding professionals, creating a centralized hub of inspiration that benefits all members. Regularly check your notifications and respond to comments on your Pins. When users create their own boards inspired by your work, a simple comment like "Your board looks amazing! So honored to be included." can turn a casual viewer into a loyal fan and a future client. This community-first approach transforms your profile from a static portfolio into a dynamic, engaging brand, a strategy that is essential for building a lasting audience for any visual content, from wedding films to breathtaking remote island travel films.
To move from theory to practice, let's deconstruct a real-world example of a wedding video Pin that achieved significant virality. We'll analyze its components, its strategic rollout, and the tangible results it generated, providing a concrete blueprint you can emulate. For this case study, we'll examine a Pin titled "Modern Desert Elopement with Epic Mountain Views."
The videographer, let's call her "Studio A," filmed a couple's intimate elopement in the Arizona desert. The full film was a 5-minute masterpiece, but for Pinterest, Studio A created a portfolio of four distinct clips:
Each clip was exported in 4K, 9:16 aspect ratio, with subtle, elegant text overlays for context (e.g., "Our Vows in the Valley"). Studio A also prepared a stunning, high-contrast still image from the hero clip to serve as the video's cover on Pinterest.
Studio A launched the campaign in early February, perfectly timing it for the "spring adventure elopement" planning cycle. The "Hero" clip was pinned first with a meticulously crafted description:
Modern Desert Elopement with Epic Mountain Views ✨ This intimate ceremony in Sedona proves that all you need is love (and a great view!). Featuring a stunning @[Designer] jumpsuit, minimalist desert florals by @[Florist], and breathtaking scenery. Pin your favorite moment for your adventure wedding inspiration! #AdventureElopement #DesertWedding #ModernBride #ElopementGoals #SedonaWedding #MicroWedding
Simultaneously, Studio A emailed the other vendors—the florist, the jumpsuit designer, and the local planner—providing them with the Pin link and pre-written descriptions tailored to their businesses. Within 24 hours, the same Pin was shared across four other established Pinterest business accounts, instantly multiplying its reach.
Over the next 90 days, the "Hero" Pin achieved the following metrics according to Pinterest Analytics:
The ripple effect was substantial. The florist reported a 30% increase in inquiries for "desert floral installations." Studio A received 15 new direct inquiries specifically referencing "a wedding like the Sedona elopement," three of which converted into high-value bookings. The Pin continued to generate saves and clicks for over a year, demonstrating the incredible shelf-life of well-optimized content. This success story mirrors the outcomes seen in other visual niches, such as the detailed results outlined in our case study on an AI adventure vlog that reached 25 million views, where strategic platform optimization was key.
As we harness the powerful tool of Pinterest virality, it is paramount to navigate this landscape with integrity and respect. The content we are leveraging is not just marketing material; it is the documentation of one of the most intimate and significant days in a couple's life. Balancing business objectives with ethical considerations is not only the right thing to do—it's also crucial for building a reputable and sustainable brand.
The foundation of ethical wedding video marketing is explicit, informed consent. This should be formalized in your service contract through a comprehensive model release clause. Do not assume that because a couple hired you, they automatically consent to having their most personal moments used for your marketing across public platforms like Pinterest. The release should be a separate, clearly written section that outlines:
Have a candid conversation with your couples about this before signing the contract. Explain the mutual benefit: their beautiful day will inspire others and serve as a testament to your work, which in turn helps you attract couples like them. Most couples are happy to agree, but giving them the choice and the information builds immense trust. This level of professionalism and transparency is what clients expect from top-tier creators, whether they are wedding videographers or producers of AI-generated lifestyle reels for global brands.
Even with a signed model release, exercise editorial judgment and sensitivity. Avoid publicizing moments that could be embarrassing, overly vulnerable, or private for the couple or their guests. A heated argument during preparations, a guest tripping, or a overly intoxicated relative are not appropriate content for public virality, even if they are part of the day's raw footage.
Furthermore, be mindful of the comments on your viral Pins. Actively moderate your Pinterest comments to remove any spam, hate speech, or body-shaming remarks. Creating a positive and respectful space around your content reflects well on your brand and protects the couple from potential negativity. According to a report by Sprout Social on social media ethics, consumers increasingly favor brands that demonstrate responsibility and foster healthy online communities. By being a conscientious creator, you not only protect your clients but also build a brand known for its respect and quality.
The sweet spot is between 30 and 90 seconds. This is long enough to tell a mini-story and evoke emotion, but short enough to hold the attention of a scrolling user. The first 3 seconds are critical—use your most powerful shot immediately to hook them.
Use both as part of a layered strategy. Standard Video Pins are excellent for driving traffic directly to your website and are the workhorse for your most impactful, single-video narratives. Idea Pins are perfect for deeper storytelling, multi-part sequences, and utilizing interactive features like quizzes and voiceovers to boost engagement without leaving Pinterest.
High views but low saves typically indicate that your content is visually appealing enough to stop the scroll, but lacks the perceived planning utility to warrant a save. Ask yourself: Is this video inspiring someone's future wedding? Does it showcase a specific idea, style, or detail they'd want to replicate? Strengthen your title and description to highlight its inspirational value (e.g., "Pin this for your rustic tablescape ideas").
You should not pin the exact same video asset multiple times. Instead, use the "portfolio of clips" approach. Create 3-5 different, uniquely edited clips from the same wedding, each with a different focus (aesthetics, fashion, emotion). Pin these different clips over a period of several weeks, each with its own optimized title and description targeting different keywords.
This is a critical legal point. No, you cannot. Using commercially licensed music without permission is copyright infringement and can lead to your video being muted, taken down, or your account being penalized. Always use music from royalty-free libraries (like Artlist, Musicbed, or Soundstripe) or obtain the proper sync licenses for commercial use.
Use trackable links in your pin descriptions. Services like Bitly or UTM parameters with Google Analytics allow you to see exactly how many website visitors and, crucially, how many contact form submissions come directly from your Pinterest traffic. Ask new clients in your initial consultation, "How did you hear about us?" to qualitative data.
