Why “AI Immersive VFX Engines” Are Trending SEO Keywords Globally
Create immersive worlds with AI VFX.
Create immersive worlds with AI VFX.
The digital landscape is undergoing a seismic shift, a convergence of computational artistry and algorithmic discovery. In boardrooms and on creator dashboards worldwide, a new class of keyword is surging to the top of search queries, carrying with it the weight of a technological revolution: "AI Immersive VFX Engines." This isn't just industry jargon; it's the nexus point where the future of visual storytelling collides with the mechanics of how that future is found online. For years, search engine optimization has been a game of text, backlinks, and user intent. But we are now witnessing the dawn of a new paradigm—one where the very content being sought is evolving from static text and simple videos into dynamic, interactive, and intelligently generated visual experiences.
The global spike in search volume for this term is not a random fluctuation. It is a direct reflection of a fundamental transformation across multiple trillion-dollar industries—film, gaming, advertising, and virtual production. An AI Immersive VFX Engine is more than a tool; it's a generative ecosystem. It leverages machine learning, neural rendering, and real-time graphics to create photorealistic or stylistically coherent visual effects that users can not just watch, but step into. This represents the culmination of decades of VFX evolution, supercharged by artificial intelligence to become faster, more accessible, and infinitely more scalable.
This article delves deep into the core reasons why this specific keyword phrase has become a global SEO powerhouse. We will explore the technological perfect storm making it possible, the seismic economic shifts driving commercial adoption, the changing consumer psyche demanding deeper immersion, and the intricate dance between these engines and the search algorithms that now prioritize their outputs. From revolutionizing how blockbuster films are marketed to creating entirely new categories of interactive video ads, AI Immersive VFX Engines are redefining the content cosmos. Understanding their rise is essential for any marketer, creator, or business leader looking to not just compete, but to lead in the next decade of digital engagement.
To understand the SEO surge behind "AI Immersive VFX Engines," one must first dissect the monumental technical synergy that the term represents. For decades, the pipelines of visual effects and real-time graphics ran on parallel tracks. VFX for film and television was a realm of offline rendering—a painstaking, frame-by-frame process taking hours or even days per frame on massive server farms. In contrast, real-time graphics, the domain of video game engines like Unreal Engine and Unity, sacrificed some fidelity for the sake of speed, generating images at 60 frames per second or more to enable interactivity.
The rupture of this long-standing divide is the very heart of the trend. AI has acted as the universal translator and accelerant, merging these two worlds into a single, powerful engine capable of cinematic-quality visuals in real-time. This is not a minor improvement; it is a paradigm shift.
At the core of this fusion is a technology known as neural rendering. Traditional rendering relies on physically simulating the path of millions of light rays—a computationally monstrous task. Neural rendering, however, uses AI models trained on vast datasets of real-world imagery to *learn* how light behaves. Instead of calculating every photon, the AI intelligently predicts and generates the final image. The result is a radical reduction in computational cost and time.
Companies like NVIDIA with their DLSS (Deep Learning Super Sampling) technology have demonstrated this powerfully. DLSS uses AI to reconstruct a high-resolution image from a lower-resolution base, allowing real-time engines to achieve visual fidelity that was previously the exclusive domain of offline renderers. This directly enables the "Immersive VFX" in our keyword—complex scenes with realistic lighting, deep fields, and intricate particle effects can now be generated interactively. This technological leap is a primary driver for searches from studios and independent creators alike, who are seeking ways to produce 8k cinematic production without the prohibitive cost and time of traditional methods.
Beyond rendering, AI is demolishing another major bottleneck in VFX and immersive content creation: asset generation. Modeling a 3D object, sculpting its textures, and rigging it for animation is a skilled, time-intensive process. AI Immersive VFX Engines are now integrating tools that can generate fully textured, animatable 3D models from simple text prompts or 2D reference images.
This capability is transformative. Imagine a director describing a "futuristic cityscape with bioluminescent flora" and an AI engine instantly generating a vast, explorable environment matching that description. This is no longer science fiction. It directly fuels the "immersive" aspect, allowing for the rapid prototyping and creation of vast, detailed worlds for virtual production, metaverse experiences, and interactive advertising. The SEO trend is fueled by legions of game developers, architects, and marketers searching for these very tools to streamline their workflows and unlock new creative possibilities.
The integration of AI isn't just making old processes faster; it's enabling entirely new forms of content that were previously impossible to produce at scale.
Furthermore, these engines employ AI for simulation. Instead of an artist manually animating a crowd, an AI can simulate crowd behavior. Instead of painstakingly crafting the way cloth moves in the wind, an AI physics simulator can generate it dynamically and realistically. This layer of intelligent automation is what elevates a simple graphics engine into a comprehensive "VFX Engine," and it's a key reason why professionals across industries are actively searching for and adopting this technology.
In conclusion, the keyword's trend is a direct map of this technical convergence. Searches for "AI Immersive VFX Engines" are, in reality, searches for the tools that are dissolving the barriers between pre-rendered and real-time, between artist-intensive and AI-assisted, and between watching a story and living inside it. This technical foundation is what makes the subsequent commercial and cultural shifts not just possible, but inevitable.
The technical marvel of AI Immersive VFX Engines would be a mere curiosity without a powerful economic imperative driving its adoption. The global surge in search volume is fundamentally tied to the profound cost-saving, revenue-generating, and market-disrupting potential these systems unlock across three major verticals: film and television, video game development, and digital advertising. In an era of content saturation and tightening budgets, these engines are emerging as the ultimate competitive advantage.
The film industry has been the earliest and most vocal adopter of this technology, most visibly through the "StageCraft" or "LED Volume" technique popularized by shows like *The Mandalorian*. This process uses a massive, curved LED wall running a real-time VFX engine to display dynamic, photorealistic backgrounds. The economic benefits are staggering:
The SEO trend reflects this disruption. Queries for "virtual production," "LED volume," and "in-camera VFX" are all semantically linked to the core keyword, as the technology becomes the new industry standard.
In the $200+ billion gaming industry, AI Immersive VFX Engines are the great equalizer. The development of a AAA game typically requires budgets exceeding $100 million and teams of hundreds of people working for years. The integration of AI into game engines is collapsing these barriers.
Small indie studios and even solo developers can now leverage AI-powered tools to generate assets, code behaviors via natural language prompts, and create vast, believable worlds that rival those of major studios. This democratization is fueling a renaissance in creative game design and is a hotbed for search activity. Developers are actively seeking "AI-powered worldbuilding tools," "procedural content generation," and "neural texture synthesis"—all functionalities encapsulated by the term "AI Immersive VFX Engine." The economic model of gaming is shifting from a few blockbuster hits to a thriving ecosystem of diverse, high-quality experiences, and these engines are the fuel for that shift. This parallels the trend in AI video generators that are democratizing video content creation as a whole.
Perhaps the most significant and immediate economic impact is occurring in the advertising and marketing sector. The age of the passive, 30-second skippable ad is waning. Consumers now crave engagement and immersion. AI Immersive VFX Engines enable the creation of interactive ad formats that deliver unprecedented engagement metrics.
An advertisement is no longer something you watch; it's something you do. This shift is fundamental to capturing the dwindling attention span of the modern consumer.
Imagine a interactive 360 product view for a new car, where the user can not only rotate it but also change its color, open the doors, and even "drive" it through a dynamically generated environment. Or a cosmetic ad where the user can apply virtual makeup in real-time, powered by AI and realistic lighting simulations. These experiences, built on immersive VFX engines, have significantly higher click-through and conversion rates.
Furthermore, the "AI" component enables hyper-personalization at scale. An engine can dynamically insert a user's name into a scene, customize products based on their browsing history, or even tailor the narrative of a short documentary clip to their interests. This level of personalization, powered by the real-time capabilities of these engines, is the holy grail of digital marketing. The surge in searches for "interactive video ads," "personalized video marketing," and "real-time CGI advertising" is a direct manifestation of brands and agencies racing to implement these high-ROI strategies, all of which are built upon the foundation of AI Immersive VFX Engines.
The technological and economic drivers of the "AI Immersive VFX Engine" trend, while powerful, would fall on deaf ears if not for a parallel and profound shift in user behavior and expectation. The global audience is no longer satisfied with being passive consumers of content; they demand to be active participants. This evolution in the collective consumer psyche is the cultural bedrock upon which the SEO popularity of immersive experiences is built.
This paradigm shift has been a gradual crescendo, fueled by decades of interactive media. The rise of video games established the expectation of agency. The explosion of social media created a generation of "prosumers"—those who both consume and produce content. The advent of VR and AR offered tantalizing glimpses of truly embodied digital experiences. Now, AI Immersive VFX Engines are the tools that are finally making seamless, high-fidelity active immersion accessible to the mainstream.
Modern users, particularly Generations Z and Alpha, have an innate expectation of control. They are accustomed to influencing outcomes, whether it's choosing the ending of a Netflix film (*Black Mirror: Bandersnatch*), directing the narrative in a video game, or customizing their avatar in an online platform. A static video, no matter how beautifully shot, represents a closed loop. In contrast, content generated by an AI Immersive VFX Engine is an open system.
For example, a virtual reality shopping experience allows a user to pick up a product, examine it from all angles, and see it in their own space via AR. A marketing campaign for a travel agency can let users navigate a 3D tour of a hotel resort, choosing which path to take and what to explore. This sense of agency dramatically increases cognitive engagement and emotional investment. The user is not just learning *about* a product or story; they are forming a personal memory *with* it. This is why content formats that leverage this interactivity, such as immersive VR reels and interactive 3D product reels, are seeing such explosive growth in both consumption and search volume.
AI Immersive VFX Engines are achieving a level of photorealism and physical accuracy that makes the "uncanny valley" a thing of the past. When combined with VR/AR headsets or even high-resolution screens, these engines create a powerful sense of "presence"—the psychological feeling of "being there." This is a quantum leap beyond traditional media.
This blurring of realities is not just for entertainment. It's being used for training surgeons, virtual real estate tours, and remote collaboration for engineers. The user's query for an "AI Immersive VFX Engine" could be from a gamer seeking a more believable world, an architect presenting a design to a client, or a corporate trainer developing a safety simulation. The common thread is the need to create a convincing, alternative reality that serves a specific purpose. As noted in a Gartner Hype Cycle for AI, technologies like generative AI and neuromorphic computing are rapidly moving beyond the peak of inflated expectations and towards productive plateau, meaning their ability to create tangible value is being proven.
In essence, the user paradigm has shifted from "Tell me a story" to "Let me live the story." The global search trend for "AI Immersive VFX Engines" is the digital footprint of millions of users and creators who are actively seeking the technology to build, share, and inhabit these new stories.
The surge in searches for "AI Immersive VFX Engines" is not happening in a vacuum. It is being amplified and validated by a simultaneous, fundamental evolution in the core algorithms of major search engines like Google. The old rules of SEO, heavily reliant on keyword density and simple backlink profiles, are being superseded by systems that seek to understand user intent, content quality, and topical authority at a deeply sophisticated level. This algorithmic shift inherently favors the complex, multi-faceted content that these engines produce.
Google's core quality guidelines have long emphasized E-A-T: Expertise, Authoritativeness, and Trustworthiness. Historically, this was applied to text-based content like medical or financial advice. However, as search evolves to encompass more visual and experiential media, the concept of E-A-T is being extended.
How does a search engine gauge the E-A-T of an interactive 3D product demo or a virtual reality tour? The signals are becoming more nuanced:
Therefore, creating content with an AI Immersive VFX Engine is not just a creative choice; it's an SEO strategy. It allows brands to demonstrate cutting-edge expertise and provide a level of user utility that satisfies the most stringent interpretations of E-A-T, much like how a well-produced case study video format demonstrates real-world results.
Google's Multitask Unified Model (MUM) is a thousand times more powerful than its BERT predecessor and is designed to understand information across multiple modalities—text, images, video, and more—simultaneously. For a complex topic like "AI Immersive VFX Engines," MUM is a game-changer.
MUM can understand that a search for "AI Immersive VFX Engine" is related to queries for "real-time ray tracing," "virtual production studio setup," and "interactive ad platform," even if those exact words aren't used.
This ability to understand concepts and their relationships means that search engines are getting better at connecting users with the *experience* they seek, not just the keywords they type. A user's journey might start with a search for "how to create a virtual fashion show," which MUM understands is conceptually linked to "AI-driven virtual humans" and "real-time cloth simulation," ultimately leading them to a platform powered by an AI Immersive VFX Engine. This semantic understanding fuels the trend, as the engine becomes the central answer to a wide web of related user needs.
Furthermore, the rise of multimodal search—where users can search with an image or a video clip—will inevitably lead to a world where someone can film a practical effect in a movie and search for "tools to create this effect in real-time." The AI Immersive VFX Engines that can fulfill that query will be perfectly positioned to rank. This mirrors the trend in tools for AI scene detection and analysis, which help categorize and understand video content at a granular level.
In this new search landscape, content is no longer king; context is emperor. The deep, interactive, and valuable context provided by experiences built on these advanced engines is exactly what modern algorithms are designed to find and reward.
In the fiercely competitive arena of digital marketing, differentiation is the currency of success. As traditional content formats become commoditized and ad-blockers proliferate, brands are locked in an arms race to capture and hold consumer attention. This has triggered a "content marketing gold rush" towards immersive experiences, positioning the AI Immersive VFX Engine not just as a production tool, but as the ultimate strategic asset for customer acquisition and retention. The SEO trend is a direct reflection of this commercial scramble.
The logic is simple yet powerful: in a sea of sameness, the most immersive and interactive content wins. It generates higher engagement, earns more backlinks, gets shared more frequently on social media, and ultimately, converts at a higher rate. This creates a virtuous cycle that search engines recognize and reward with superior rankings.
Passive content has passive metrics. A view count or a play rate doesn't capture the depth of a user's interaction. Immersive experiences, however, generate a rich tapestry of engagement data that signals supreme quality to both humans and algorithms.
Adopting cutting-edge technology is a powerful way to position a brand as an innovator and leader in its field. When a company uses an AI Immersive VFX Engine to create its marketing content, it makes a bold statement about its commitment to quality, its embrace of the future, and its understanding of modern consumer desires.
For a B2B company, an AI corporate explainer that uses interactive data visualizations and realistic simulations can demystify a complex product more effectively than any whitepaper. For a B2C brand, a virtual try-on experience for cosmetics or sunglasses builds trust and reduces purchase anxiety. This demonstration of technological capability directly builds the "Expertise" and "Authoritativeness" components of E-A-T, convincing both customers and search engines that the brand is a premier source of information and solutions in its niche.
You are no longer just selling a product; you are selling a glimpse into the future, and that is an incredibly powerful brand narrative.
This is evident in the rise of specific search patterns. Brands are not just searching for "AI Immersive VFX Engines" in general; they are searching for industry-specific applications: "AI real estate reel," "virtual fashion show platform," "interactive documentary for NGO." This long-tail, high-intent search behavior is the hallmark of a mature and commercially driven trend.
In conclusion, the content marketing world has reached an inflection point. The cost of creating me-too content now outweighs the benefits. The real ROI lies in investing in groundbreaking, immersive experiences that captivate audiences and dominate search results. The AI Immersive VFX Engine is the vehicle for this investment, and the global SEO trend is the market's way of placing its bets.
A powerful engine is useless without a capable vehicle. The soaring search volume for "AI Immersive VFX Engines" is intrinsically linked to the parallel and rapid maturation of the hardware that delivers these experiences to the end-user. The proliferation of powerful, accessible devices capable of rendering complex visuals is removing the final barrier to mass adoption, transforming immersive content from a niche novelty into a mainstream expectation.
This hardware revolution is happening on multiple fronts simultaneously, creating a perfect ecosystem for immersive VFX to thrive. It's a symbiotic relationship; the demand for more stunning experiences drives hardware innovation, and more powerful hardware, in turn, enables the development of even more advanced VFX engines.
The most significant enabler is in the palm of our hands. Modern smartphones are equipped with GPUs (Graphics Processing Units) that rival the power of desktop computers from just a few years ago. Apple's A-series and M-series chips, along with high-end Android processors, are designed with real-time graphics and machine learning as primary use cases.
This means that immersive experiences are no longer tethered to a high-end gaming PC or console. A user can now view a complex AR tourism reel on their phone, interact with a 3D product model on an e-commerce site, or even experience a light version of a virtual event directly through their mobile browser. The rollout of 5G networks, with their low latency and high bandwidth, is the final piece of this puzzle. It allows for the streaming of high-fidelity, data-heavy immersive content without buffering, making seamless mobile immersion a reality. This is why optimizing for vertical video templates and mobile-first experiences is more critical than ever.
While still on a growth trajectory, the VR and AR headset market is moving beyond early adopters. Devices like the Meta Quest series, Apple Vision Pro, and various enterprise-focused AR glasses are providing the form factors for truly embodied immersion.
These devices are the ultimate delivery mechanism for AI Immersive VFX Engines. They create a sense of presence that a flat screen cannot match. An engine can render a different image for each eye, track the user's head and hand movements, and create a coherent spatial audio experience. This is the domain of truly transformative applications:
For the most demanding experiences, the processing power doesn't even need to be local. Cloud streaming services like NVIDIA GeForce NOW, Google Stadia (while discontinued, it paved the way), and Microsoft's Xbox Cloud Gaming are proving that complex graphics can be rendered on powerful remote servers and streamed to relatively low-end devices.
This model is perfectly suited for AI Immersive VFX Engines. It allows a user with a standard laptop or a TV dongle to access experiences that would normally require a $2,000 gaming rig. This democratizes access to the highest quality immersive content, massively expanding the potential audience. As these cloud services improve, we will see a rise in searches for "streamed interactive experiences" and "browser-based VFX," all of which are facets of the core trend. According to a report by McKinsey & Company, the metaverse and underlying technologies could generate up to $5 trillion in impact by 2030, and cloud infrastructure is a critical enabler for this scale.
In essence, the hardware is catching up to the ambition of the software. The global search trend for "AI Immersive VFX Engines" is not just a query for a piece of technology; it's a query for the entire stack—the engine, the content it creates, and the devices that make it all come to life. This holistic ecosystem is now in place, signaling that the age of immersive visual experiences has truly begun.
The proliferation of AI Immersive VFX Engines is not just transforming pixels and pipelines; it is fundamentally reshaping the global talent market. The demand for the traditional, siloed VFX artist or software engineer is rapidly being supplanted by a desperate search for a new breed of professional: the AI-VFX hybrid specialist. This talent shift is a key driver behind the SEO trend, as studios, agencies, and tech firms worldwide scramble to find individuals who can bridge the chasm between artistic vision and algorithmic execution. The search queries for "AI Immersive VFX Engines" are often, in practice, searches for the human capital capable of wielding them.
This new role requires a polymath's skill set. It demands an understanding of classical art fundamentals—lighting, composition, color theory—alongside proficiency in machine learning concepts, neural network training, and real-time graphics programming in languages like C++ and HLSL. The individual must be as comfortable sculpting a 3D model as they are fine-tuning a generative adversarial network (GAN) to produce realistic textures or writing a Python script to automate a labor-intensive animation process.
The traditional VFX pipeline was a modern-day assembly line. A modeler would create an asset, a texture artist would paint it, a rigger would prepare it for animation, an animator would bring it to life, and a lighter would finalize the look. AI Immersive VFX Engines are collapsing these specialized roles. With AI tools, a single artist can now generate a base model, texture it, and even create plausible animations from a few keyframes, all within a unified, real-time environment.
This doesn't make specialists obsolete, but it radically elevates the value of generalists who can oversee entire segments of the pipeline. The "Technical Artist," a role that once focused on writing tools for DCC software like Maya, has now evolved into the "AI-VFX Supervisor." This person is responsible for:
The SEO trend reflects this. Searches for "procedural technical artist," "real-time ML engineer," and "AI content creation specialist" are all converging under the umbrella of the core keyword, as hiring managers struggle to define and find this elusive new talent.
The current global education system is ill-equipped to produce these hybrid specialists. University programs typically separate computer science from digital arts, creating graduates who are experts in one domain but lack the critical interdisciplinary knowledge. This gap has created a golden age for specialized bootcamps, online courses, and corporate training programs focused specifically on the intersection of AI and real-time graphics.
The most sought-after professionals are not those who wait for tools to be built, but those who build the tools themselves. They are the architects of the new creative process.
Aspiring creators are now actively searching for "Unreal Engine Python scripting," "ML for artists," and "neural rendering courses." They understand that mastering the AI Immersive VFX Engine is the fastest route to a high-value career. This self-directed learning is a powerful component of the search trend, as a new generation bypasses traditional education to directly acquire the skills the market demands. This is analogous to the rise of creators specializing in AI video editing software, who have carved out lucrative niches by mastering emerging tools ahead of the curve.
Furthermore, this talent shift is globalizing high-end VFX work. A skilled hybrid specialist with a powerful workstation and a fast internet connection can contribute to a Hollywood production from anywhere in the world, further democratizing the industry and intensifying the global competition for both projects and talent. The search for "AI Immersive VFX Engines" is, therefore, a borderless phenomenon, linking studios in Los Angeles with freelancers in Bangalore and startups in Berlin.
At the heart of every AI Immersive VFX Engine lies a voracious appetite for data. Unlike traditional software that operates on fixed rules, these engines are built on neural networks that learn from examples. The quality, quantity, and diversity of the training data directly determine the engine's capabilities, realism, and creative range. Consequently, the global search trend is intrinsically linked to a parallel, and often unseen, economy of data acquisition, synthesis, and management. Understanding this data ecosystem is key to understanding the engine's potential and limitations.
The data requirements for these systems are monumental and multi-modal. They don't just need images; they need 3D scans, motion capture sequences, material properties, and semantic labels that describe the world in a way the AI can understand. This has given rise to entirely new industries and ethical considerations centered on this digital fuel.
Training a neural network to generate a photorealistic human face requires thousands of high-resolution, diverse facial images from different angles and lighting conditions. Obtaining this data from the real world is expensive, time-consuming, and fraught with privacy concerns. This scarcity is a major bottleneck. The solution, ironically, is being generated by the engines themselves: synthetic data.
AI Immersive VFX Engines are perfect data factories. Developers can programmatically generate millions of perfectly labeled, photorealistic images by randomizing variables within a simulated environment. For example, to train a self-driving car's AI, an engine can generate countless street scenes with different vehicles, pedestrians, weather conditions, and lighting—all with pixel-perfect annotations for every object. This synthetic data is often cleaner, more diverse, and free of legal restrictions than real-world data. As highlighted in a Nature article on synthetic data, this approach is revolutionizing machine learning by providing scalable and ethical alternatives to real-world data collection.
This creates a powerful feedback loop: a base-level AI VFX Engine is used to create synthetic data, which is then used to train a more powerful and refined next-generation engine. This self-improving cycle is a core reason for the technology's accelerating pace. For creators, this means searching for "synthetic data generation for VFX" or "procedural training datasets," as they seek to build their own specialized AI models for tasks like generating synthetic CGI backgrounds or digital humans.
The data-driven nature of these engines plunges them directly into the most contentious debates of the AI era. When an engine is trained on millions of images scraped from the internet, who owns the output? If a filmmaker uses an AI to generate a scene in the style of a specific living artist, is it inspiration or theft? These are not theoretical questions; they are active legal battles that will define the boundaries of AI-assisted creation.
In essence, the "AI Immersive VFX Engine" is not a neutral tool. It is a mirror reflecting the data it consumes. The global search trend encompasses not only the engine's capabilities but also the complex web of data sourcing, management, and ethics that underpins its operation.
The global surge in searches for "AI Immersive VFX Engines" is far more than a passing fascination with a new visual effect. It is the symptom of a profound and permanent shift in the substrate of our digital lives. These engines are evolving from specialized production tools into a foundational layer—a new kind of operating system for human interaction, creativity, and commerce. They are becoming the medium through which we will tell our stories, conduct our business, learn new skills, and connect with one another.
We have traversed the landscape of this revolution, from the technical confluence of AI and real-time graphics that made it possible, to the economic imperatives driving its adoption, and the user-led demand for deeper immersion. We've seen how it is reshaping global talent markets, creating new data economies, and spawning innovative monetization models. We've mapped its regional hotspots and projected its trajectory toward a future of seamless reality blending and embodied intelligence.
The underlying thread is one of democratization and amplification. These engines are democratizing the ability to create what was once the exclusive domain of million-dollar studios. They are amplifying human creativity by automating the tedious and accelerating the possible. And they are democratizing experience, allowing anyone with a smartphone to step into worlds that were previously confined to the human imagination.
The choice is no longer whether to engage with this technology, but how quickly and how strategically you will integrate it into your vision for the future.
The time for passive observation is over. The trend is here, and it is accelerating. To remain relevant in the coming decade, every creator, marketer, and business leader must develop a strategy for AI Immersive VFX Engines.
The future of digital presence will be built, frame by intelligent frame, by AI Immersive VFX Engines. The global search trend is the starting pistol. The race to define the next era of human experience is underway. The question is, what will you build?