Why “AI Real-Time Scene Generators” Are Google’s Fastest-Growing Keyword

If you've been monitoring Google's search trends, keyword planner tools, or the pulse of digital content creation forums, you've witnessed a seismic shift. A specific, technically dense phrase has exploded from obscurity to become one of the search engine's fastest-growing keywords: "AI Real-Time Scene Generators." This isn't just a passing curiosity for tech enthusiasts; it's a bellwether for a fundamental transformation in how video content is created, consumed, and monetized. The term represents the convergence of decades of research in artificial intelligence, computer graphics, and real-time rendering, culminating in a tool that is democratizing high-end visual production in a way previously unimaginable.

This surge in search volume is not happening in a vacuum. It is the direct result of a perfect storm of technological readiness, market demand, and economic pressure. From Hollywood studios seeking to slash post-production costs to solo YouTubers dreaming of cinematic B-roll, and from corporate event videographers to real estate agents in India, a diverse global audience is suddenly searching for the same solution. They are all asking the same question: How can I generate stunning, fully realized, and dynamic video scenes instantly, with just a text prompt or a simple sketch? This article delves deep into the multifaceted reasons behind this keyword's meteoric rise, exploring the technological breakthroughs, economic drivers, and cultural shifts that have made "AI Real-Time Scene Generator" the most sought-after term in creative technology today.

The Perfect Storm: From Research Labs to Mainstream Search Queries

The journey of AI Real-Time Scene Generators from academic papers to Google's trending keywords is a story of simultaneous advancement across multiple technological frontiers. For years, the components of this technology existed in separate silos. Generative Adversarial Networks (GANs) could create convincing static images. Recurrent Neural Networks (RNNs) could sequence data. Real-time graphics engines like Unreal and Unity could render pre-built assets at breathtaking speed. The paradigm shift occurred when these technologies began to fuse, creating a new class of tool that is both generative and instantaneous.

The catalyst was the development of diffusion models and large-scale vision-language models like CLIP and DALL-E. These models demonstrated an unprecedented understanding of the relationship between text and imagery, learning the nuanced semantics of language and how they translate to visual concepts. However, the initial iterations were slow, often taking minutes to generate a single image. The "real-time" breakthrough came from optimizations in model architecture, such as latent diffusion, which works in a compressed, lower-dimensional space, drastically reducing computational load. Furthermore, the integration of these AI models directly into game engines via APIs meant that the AI's output could be rendered with the photorealistic lighting, physics, and depth of field that modern GPUs provide, all at 30 frames per second or higher.

“The ability to generate coherent visual scenes in real-time is not an incremental improvement; it's a phase change. It transforms the creative process from one of construction to one of direction.” — A sentiment frequently echoed in AI research keynotes.

This technological convergence happened precisely when the market was most receptive. The content creation economy is booming, but the demand for high-quality video is outstripping the traditional supply chain's ability to produce it. The rise of Instagram Reels, YouTube Shorts, and TikTok ads has created an insatiable appetite for fresh, engaging visual content. Creators and marketers who once relied on stock footage or expensive shoots now search for "AI Real-Time Scene Generators" as a way to keep up with the algorithmic demand for volume and quality, a challenge also faced by those producing corporate training videos and explainer videos for startups.

The Hardware Enabler: GPUs and the Cloud

None of this would be possible without the parallel evolution of consumer and cloud hardware. The latest generation of GPUs from NVIDIA and AMD are not just for gaming; they are parallel processing powerhouses designed for the exact mathematical computations that AI inference requires. The fact that a high-end consumer graphics card can now run a sophisticated diffusion model in real-time is a critical enabler for the mass adoption hinted at by the search trends.

Simultaneously, cloud providers like Google Cloud, AWS, and Azure have made powerful AI-optimized instances readily accessible. For creators without a top-tier GPU, these services offer the ability to tap into remote supercomputers, effectively democratizing access to the computational power required for real-time generation. This cloud-based model is why a solo wedding videographer or a real estate agent on TikTok can search for and potentially use the same tools as a major film studio.

Democratizing Cinematography: The Death of the Budget Constraint?

For decades, the quality of video production was directly tethered to budget. Achieving a "cinematic look" required expensive cameras, lighting kits, location fees, set designers, and VFX artists. This financial barrier locked countless creators out of producing high-end content. The search surge for "AI Real-Time Scene Generators" is, at its heart, a mass rebellion against this constraint. Users are searching for these tools because they promise to decouple production value from budget, offering a shortcut to visual sophistication that was previously unattainable.

Consider the practical applications. A filmmaker can now type "rain-slicked neon-noir alleyway at night" and have a fully realized, dynamic backdrop for their dialogue scene, complete with simulated rain physics and real-time lighting reflections. A corporate storyteller can generate a compelling visual metaphor for "global connectivity" without a single stock footage license. A company creating an investor relations video can visualize a future product in a realistic environment long before a physical prototype exists. This capability is revolutionizing pre-visualization, concept art, and even final production.

The New Creative Workflow: Promptcraft and Directing the AI

This democratization is giving rise to a new creative skill: "promptcraft." Much like a cinematographer directs a camera crew, a creator using a scene generator must direct the AI. This involves crafting detailed, nuanced text prompts that guide the AI toward the desired output. It's a blend of technical understanding and artistic vision. The learning curve associated with this new skill is a primary driver of search volume, as users seek out tutorials, prompt libraries, and best practices for effectively communicating with these AI systems.

The workflow is also becoming iterative and interactive. Early AI image generators were a one-shot deal. You put in a prompt, you got an image. Real-time generators allow for continuous manipulation. A user can start with a prompt for a "sunny beach," then add "at sunset," then "with a storm rolling in," and watch the scene transform seamlessly. This interactive feedback loop is incredibly powerful and is a key reason why the "real-time" aspect of the keyword is so critical. It enables a form of creative play and exploration that is far more intuitive than traditional 3D modeling or VFX software, which often have steep learning curves that discourage the very local videographers and small businesses now searching for these solutions.

The Content Volume Crisis: Feeding the Algorithmic Beast

The modern digital landscape is an arena of ruthless competition for attention. Social media algorithms on platforms like TikTok, YouTube, and Instagram relentlessly favor accounts that post frequently and consistently. This has created a "content volume crisis" among creators, marketers, and businesses. The pressure to constantly produce fresh, high-engagement video is immense, leading to burnout and creative exhaustion. The search for "AI Real-Time Scene Generators" is, in many ways, a search for a lifeline—a scalable solution to this crisis.

For a social media manager, the ability to generate a week's worth of unique, brand-consistent background scenes for vertical video ads in a single afternoon is a game-changer. For a news outlet, generating accurate visual depictions of a developing story where camera footage is unavailable becomes possible. This utility for rapid, on-demand content creation is a massive driver of the keyword's growth. It directly addresses the pain points of anyone tasked with creating viral ads without big budgets or repurposing corporate video clips for paid ads.

Hyper-Personalization and Dynamic Video

Beyond mere volume, there is a growing demand for personalization. The next frontier of marketing is dynamic video ads where elements of the scene—the product, the background, the text—are automatically swapped out for different audience segments. AI Real-Time Scene Generators are the core technology that makes this feasible at scale. Instead of manually creating hundreds of video variations, a single generative template can produce infinite permutations.

Imagine a real estate video ad that automatically changes its interior décor style to match the inferred tastes of the viewer, or a software explainer video that highlights different features based on the user's industry. This level of hyper-personalization, powered by real-time generation, significantly boosts engagement and conversion rates. As marketers become aware of this potential, their searches for the underlying technology naturally skyrocket, fueling the trend further. This aligns with the broader movement towards programmatic video advertising where AI decides and creates the most effective ad in the moment.

Beyond Static Images: The Race for Temporal Coherence

The initial wave of AI image generation, led by tools like Midjourney and DALL-E 2, captured the public's imagination. But it also revealed a fundamental limitation: these models generated static images. For video, the ultimate goal is not a collection of stills, but a sequence of frames that are temporally coherent—meaning objects move consistently and realistically over time. The failure to achieve this resulted in the "nightmarish" morphing and flickering seen in early AI video attempts. The keyword "AI Real-Time Scene Generators" implies a solution to this very problem, which is why it's becoming the holy grail for researchers and users alike.

Achieving temporal coherence is one of the most significant technical hurdles in AI video generation. It requires the model to maintain a persistent understanding of the 3D structure and properties of a scene across time. Recent approaches, such as using neural radiance fields (NeRFs) or other 3D-aware architectures, are showing promise. These techniques allow the AI to construct a internal 3D representation of the scene, which can then be rendered from any angle over time without flickering. The fact that companies like NVIDIA and Google are publishing research on real-time NeRFs is a clear signal that the industry is sprinting towards this goal, and the search traffic reflects the intense anticipation for a usable product.

The Implications for Animation and VFX

The impact on animation and visual effects is poised to be revolutionary. Traditional 3D animation is a labor-intensive process involving modeling, rigging, texturing, and keyframing. An AI Real-Time Scene Generator could allow an animator to describe a character's action in natural language—"a dragon lands gracefully on a medieval castle tower, its wings kicking up dust"—and see a draft version of that scene play out in real-time. This doesn't replace the animator but supercharges their workflow, handling the tedious initial blocking and allowing the artist to focus on refining the performance and emotional nuance.

In VFX, this technology enables rapid prototyping and "what-if" scenario testing. A director on set could use an AR headset to see a real-time generated monster interacting with the live-action actors, making creative decisions on the spot rather than waiting months for a VFX studio to deliver a single version. This iterative, immediate feedback loop is as transformative for VFX as non-linear editing was for film editing. It empowers creators at all levels, from a corporate conference videographer adding digital lower-thirds to a brand using VFX for storytelling.

The Economic Driver: Disrupting Multi-Billion Dollar Industries

Search trends are often a proxy for economic opportunity. The explosive growth of the "AI Real-Time Scene Generator" keyword is a direct reflection of its potential to disrupt and create massive value across several multi-billion dollar industries. The businesses and individuals searching for this term are not just curious; they are seeking a competitive advantage, a cost-saving measure, or an entirely new revenue stream.

The most obvious industry facing disruption is stock footage. Why would a creator pay $100 for a single clip of a time-lapse sky when an AI can generate an infinite variety of unique, royalty-free time-lapse skies on demand? Companies like Getty Images and Shutterstock are undoubtedly aware of this existential threat and are likely among the most active searchers for this technology, looking to either acquire it or build their own. Similarly, the market for 3D assets, textures, and pre-rendered CGI backgrounds is vulnerable to a technology that can generate bespoke assets instantly.

New Business Models and the Creator Economy

Just as AI scene generators disrupt old models, they give rise to new ones. We are seeing the emergence of AI-as-a-Service platforms where users can access these powerful models via a subscription. We are also seeing the rise of "AI asset marketplaces" where creators can sell and buy particularly effective prompts or pre-trained model "checkpoints" specialized for certain styles, like cinematic wedding films or cinematic real estate interiors.

For the individual creator, this technology lowers the barrier to entry for starting a production company. A single person with a powerful AI tool can now offer services that previously required a team, competing with larger agencies on projects for corporate video production or real estate video marketing. This democratization of capability is redistributing economic power within the creative industries, and the search traffic for these tools is the leading indicator of this shift.

The Hype Cycle and the Inevitable Consolidation

As with any transformative technology, the current explosion of the "AI Real-Time Scene Generator" keyword is taking place on the "Peak of Inflated Expectations" in the Gartner Hype Cycle. The discourse is filled with grandiose claims about the death of traditional filmmaking and the dawn of fully AI-generated feature films. This hype, amplified by viral social media clips and sensationalist tech journalism, is itself a powerful driver of search volume. Everyone wants to see the magic for themselves.

However, this peak is inevitably followed by a "Trough of Disillusionment." Early adopters will discover the current limitations: the occasional visual artifacts, the difficulty in controlling fine details, the "uncanny valley" effect that still persists in some generated human forms, and the substantial computational resources required. The search queries will likely evolve during this phase, becoming more specific and problem-oriented, such as "how to fix flickering in AI scene generator" or "AI real-time generator for product videos."

The Road to Plateau of Productivity

Following the trough, the technology will begin its ascent to the "Plateau of Productivity." This is where the tool finds its true, sustainable use cases and becomes integrated into standard professional workflows. It won't replace all cinematographers or 3D artists, but it will become an indispensable part of their toolkit, much like how CGI is used today. It will be standard for planning a corporate video script to include AI-generated pre-visualization. It will be commonplace for video editors to use AI to generate missing B-roll or to create seamless transitions.

The companies that survive the consolidation—likely the ones with the most robust research, the best data, and the most developer-friendly platforms—will become the new powerhouses of the creative software industry. The high volume of searches for "AI Real-Time Scene Generators" today is the initial land grab, the signal that a new frontier is being settled, and everyone from indie local videographers to global tech giants wants a piece of the territory.

The Hardware Revolution: GPUs, Neural Engines, and Edge Computing

The software breakthroughs behind AI Real-Time Scene Generators would be academic without a parallel revolution in hardware. The exponential growth in search volume for this keyword is intrinsically linked to the widespread availability of consumer-grade hardware capable of running these computationally intensive models. We are witnessing a fundamental shift from AI as a cloud-only service to AI as a localized, on-device capability, and this transition is a primary driver of mainstream adoption and search interest.

At the heart of this hardware revolution are Graphics Processing Units (GPUs). Originally designed for rendering video game graphics, their massively parallel architecture is perfectly suited for the matrix and vector calculations that underpin neural networks. The latest generations of GPUs from NVIDIA (with their Tensor Cores) and AMD are not just faster; they are architecturally optimized for AI inference. This means that a high-end gaming laptop today possesses more AI processing power than a supercomputer from a decade ago, putting real-time generation directly into the hands of consumers and fueling the desire to search for and use these tools.

The Rise of On-Device AI and Latency Elimination

Cloud-based AI has its limitations, primarily latency. Sending data to a remote server, waiting for processing, and receiving the result introduces a delay that breaks the immersive, interactive flow required for real-time creation. The move towards on-device AI, powered by dedicated Neural Processing Units (NPUs) in smartphones, tablets, and laptops, eliminates this latency. Apple's Silicon chips (M-series) and Qualcomm's Snapdragon platforms are embedding powerful NPUs that can run complex vision models directly on the device.

This has profound implications. A videographer filming an event can use an iPad to generate and overlay virtual backgrounds in real-time during a live stream. A real estate agent can use a smartphone to virtually stage an empty room for a client during a walkthrough. This instant feedback loop is what users are searching for when they type "real-time" into the query. It transforms the technology from a post-production novelty into a live creative partner, much like how the shift to digital cameras revolutionized wedding videography and photography by providing immediate results.

“The true potential of generative AI is unlocked not in the cloud, but at the edge, where creativity happens without lag. The device itself becomes the studio.” — A common refrain in chip manufacturer keynotes.

Accessibility and the Democratization of Power

This hardware evolution is making powerful creative tools accessible to a broader audience than ever before. You no longer need a $10,000 rendering farm to produce high-quality visual effects. A creator in a region with poor internet connectivity can still use a powerful on-device AI model. This global democratization of computational power is a key factor behind the worldwide search trend for "AI Real-Time Scene Generators." It empowers the very local videographers and small creators who are driving virality on platforms like TikTok and Instagram, allowing them to compete with larger studios on production value. The search volume is a map of this newly leveled playing field.

The Software Ecosystem: From Standalone Apps to Integrated Plugins

The utility of any core technology is determined by the ecosystem that grows around it. The staggering growth of the "AI Real-Time Scene Generator" keyword is as much about the proliferation of accessible software interfaces as it is about the underlying AI models. We are seeing a rapid evolution from cryptic command-line tools to user-friendly standalone applications and, most importantly, seamless plugins for the creative software suites that professionals already use daily.

This integration is critical for adoption. A video editor working in Adobe Premiere Pro or After Effects is far more likely to use an AI tool if it exists as a panel within their existing workflow rather than as a separate, disjointed application. Companies like Runway ML and Kaiber are leading the charge by offering both web-based platforms and plugins for major creative suites. This allows a corporate video editor to generate a missing scene without ever leaving their timeline, or a motion graphics artist to create animated textures on the fly. The search volume reflects this desire for workflow integration; users aren't just looking for a cool tech demo, they are looking for a practical tool that saves time and integrates smoothly into their established process.

Open-Source vs. Proprietary: A Battle for the Future

The software landscape for AI scene generation is a fierce battleground between open-source communities and proprietary companies. Open-source models, such as Stable Diffusion and its myriad forks, have democratized access to the core technology, allowing developers and researchers to experiment, modify, and build upon them. This has led to an explosion of innovation, with community-developed tools for control, animation, and style transfer appearing weekly. The vibrant discourse and tutorial culture surrounding these open-source models are a significant driver of search traffic, as users seek to navigate this complex and fast-moving landscape.

On the other side, proprietary platforms like Midjourney and OpenAI's Sora offer a more polished, user-friendly experience but often as a closed "black box." They typically provide more consistent results and are easier for non-technical users to adopt, which in turn drives a different segment of search volume—those looking for a reliable, "it just works" solution for their viral ad campaigns or corporate annual report videos. The tension between these two models will define the pace of innovation and the ultimate accessibility of the technology.

Ethical Quagmire: Copyright, Deepfakes, and the Reality Crisis

As search interest and capabilities soar, so do the ethical dilemmas. The keyword "AI Real-Time Scene Generator" is not just being searched by creators with benign intentions; it is also a gateway to technologies that can be used for misinformation, copyright infringement, and the creation of non-consensual deepfakes. The widespread availability of these tools forces a urgent public conversation about their ethical use, a conversation that itself contributes to the keyword's notoriety and search volume.

The copyright issue is particularly thorny. These AI models are trained on vast datasets of images and videos scraped from the internet, often without the explicit permission of the original artists and photographers. This has led to lawsuits and fierce debates about fair use and the very definition of derivative work. When a user generates a scene "in the style of" a living artist, who owns the output? This legal uncertainty creates a risk for businesses looking to use generated content in commercial projects like corporate promo videos or animated ads, making them cautious adopters and active searchers for clear guidelines.

The Deepfake Epidemic and Erosion of Trust

The "real-time" aspect of these generators amplifies the threat of deepfakes. It's one thing to create a convincing fake video over days or weeks; it's another to generate one live during a video call or a live stream. The potential for real-time impersonation, fraud, and character assassination is unprecedented. This poses a direct threat to the credibility of CEO interviews on LinkedIn and the authenticity of corporate testimonial videos. As a result, a portion of the search traffic for this keyword is likely coming from journalists, policymakers, and security professionals seeking to understand the threat, while another portion comes from bad actors seeking to exploit it.

A report from the Brookings Institution highlights the profound societal risks, warning of a "reality crisis" where it becomes impossible to distinguish truth from fabrication. This crisis of trust is the dark shadow cast by the technology's bright promise, and it ensures that the term "AI Real-Time Scene Generator" will remain a contentious and highly searched topic for the foreseeable future.

Beyond Video: The Cross-Industry Domino Effect

While the initial search intent for "AI Real-Time Scene Generators" is dominated by video creators, the technology's implications ripple out far beyond media and entertainment. Its growth as a keyword is fueled by its potential to transform adjacent and seemingly unrelated industries, creating a domino effect of innovation and demand. The ability to generate realistic, dynamic visual scenes in real-time is a foundational capability that can be applied to simulation, training, design, and even psychotherapy.

In architecture and real estate, these tools are evolving beyond static renders into interactive, generative walkthroughs. A client can not only walk through a photorealistic model of their unfinished home but can also ask the AI to "try a different cabinet style" or "see how the light looks at 5 PM in winter," with the scene regenerating instantly. This fulfills the ultimate promise of virtual staging and surpasses even the most advanced 360 tours by making the experience dynamic and responsive.

Training, Simulation, and the Metaverse

One of the most significant applications is in training and simulation. Consider a surgeon training for a rare procedure. Instead of relying on a pre-recorded video or a generic simulation, an AI scene generator can create a realistic, interactive simulation of that specific patient's anatomy, allowing for unlimited practice. Similarly, pilots, soldiers, and first responders can be trained in hyper-realistic, AI-generated scenarios that adapt to their decisions in real-time.

This technology is also the missing link for creating compelling and dynamic metaverse experiences. Current virtual worlds are often built with static assets, limiting their sense of life and spontaneity. AI Real-Time Scene Generators can populate these worlds with ever-changing, unique environments and characters, making them truly immersive. This potential is drawing searches and investment from the gaming industry, tech giants, and brands looking for the next marketing frontier.

The Future of Search Itself: How AI Will Change What We Look For

Ironically, the technology behind "AI Real-Time Scene Generators" is poised to fundamentally alter the nature of Google search itself. The current paradigm of keyword-based search is already being supplemented by AI-powered assistants like Google's Gemini and OpenAI's ChatGPT. The rise of generative AI shifts the user's intent from *finding* existing content to *creating* new content. This represents a profound evolution in the purpose of a search engine.

In the near future, a user might not search for "stock footage of a forest." Instead, they will converse with an AI assistant: "Generate a 10-second video clip of a sunlit pine forest with a deer moving through the background, in a 2.35:1 cinematic aspect ratio." The search query becomes a creation prompt. The result is not a list of links to sift through, but a unique, generated asset that meets the user's exact specifications. This transition from a retrieval engine to a creation engine is the ultimate destination for the trend we are witnessing with the "AI Real-Time Scene Generator" keyword.

The Personalization of Reality

Looking further ahead, this technology, combined with augmented reality (AR) glasses, will enable the personalization of our visual reality. You could walk down a street and have your AI assistant generate historical overlays, translate signs instantly in a visually integrated way, or even apply a custom visual filter to the world around you—making it look like a cartoon, a film noir, or an impressionist painting. In this context, the "scene" being generated is the user's entire field of view. This futuristic application, once the domain of science fiction, is now a logical extension of the technology driving today's search trends, and it hints at why tech giants are investing so heavily in both AI and AR simultaneously.

Conclusion: The Threshold of a New Creative Epoch

The explosive growth of the "AI Real-Time Scene Generator" keyword on Google is far more than a passing trend in tech curiosity. It is the digital canary in the coal mine, signaling a fundamental and irreversible shift in the relationship between humans and technology in the creative process. We are crossing the threshold from a world where we use tools to manipulate pre-existing digital assets to a world where we collaborate with tools to conjure entirely new realities from the ether of language and imagination. This is not just an improvement in efficiency; it is a change in the very essence of creation.

The convergence of accessible hardware, sophisticated software ecosystems, and groundbreaking AI research has created a perfect storm of possibility. While the path forward is littered with ethical challenges and technical hurdles, the direction is clear. The ability to generate dynamic, coherent visual scenes in real-time will become as foundational to digital communication as the word processor was to writing or the non-linear editor was to filmmaking. It will reshape industries from entertainment and marketing to education and healthcare, democratizing high-end visual production and unleashing a tsunami of creativity from a global population of new creators.

Call to Action: Navigating the Incoming Wave

For businesses, creators, and professionals, the question is no longer *if* this technology will affect you, but *how* and *when*. Adopting a wait-and-see approach means ceding a significant advantage to early adopters who are already building fluency and developing new best practices. The time to engage is now.

  1. Embrace the Learning Curve: Start experimenting today. Use consumer-facing tools like Runway ML, Pika Labs, or the video features in Midjourney. The goal is not to produce a masterpiece immediately, but to develop an intuitive understanding of "promptcraft" and the technology's current capabilities and limitations. This hands-on experience is invaluable, much like the early days of learning video editing.
  2. Conduct a Strategic Audit: Identify one or two areas in your workflow where this technology could have an immediate impact. Is it in storyboarding and pre-visualization for corporate video scripts? Is it generating concept art for a brand documentary? Start with a focused, low-risk project to prove the concept and demonstrate ROI.
  3. Prioritize Ethical Implementation: Develop a clear internal policy for the use of generative AI. Be transparent about its use in your work. Source training data ethically where possible, and absolutely avoid generating deceptive or malicious content. Building trust with your audience is more important than any short-term gain from a cutting-edge effect. This is crucial for maintaining the authenticity of corporate storytelling.
  4. Invest in Integration, Not Just Tools: The real power will come from weaving these generators into your existing pipeline. Explore plugins for your primary editing and design software. Train your team not just on how to use a standalone AI app, but on how to make it a seamless part of the creative workflow, from the top of the marketing funnel to the final deliverable.
  5. Think Beyond Video: Consider how real-time scene generation could transform other aspects of your business. Could it be used for immersive training simulations? For dynamic product visualizations? For interactive customer experiences? The first movers who apply this technology in novel, cross-disciplinary ways will reap the greatest rewards.

The search term "AI Real-Time Scene Generator" is a beacon, illuminating the path to the next era of digital content. The buzz will eventually fade as the technology becomes mundane and ubiquitous, but the creative and economic landscape it forges will be permanent. The organizations and individuals who begin this journey now, with curiosity, strategy, and ethical clarity, will not just be keeping up with a trend—they will be shaping the future of visual communication.